How Can Video Marketing Help Your Business?

A couple of years ago, Video Marketing was something that only large, corporate or enterprise level businesses had to worry about. Smaller brands would dabble in it here and there, but there really wasn’t any need to get serious about it because it was so far out of reach for most business owners.

Times have certainly changed, and in today’s world, more than 82% of all internet traffic is video related, 84% of brands are using video in their campaigns, and 80% of users are able to recall a video ad that they’ve viewed in the past 30 days. So how can Video Marketing help your business?

The History Behind Video Marketing

The use of video as a marketing tool isn’t something that only recently came about. Since the 1940s, video has been a prominent tool for marketing and advertising, except it wasn’t always a tool that was within reach for the “average” business owner. The first video commercials ran on a New York television station and were shown during a Yankees game. Since then, video has been used in marketing for large businesses worldwide.

Video Marketing wasn’t prominent for small businesses, or even really any businesses looking to promote content online, until more than 65 years after those first commercials were seen during the Yankees game all those years before. It wasn’t until YouTube was introduced, that Google would quickly see the importance of video, and the rise of Video Marketing as we now know it to be would begin.

Video Marketing Today

If you’re wondering, “How can Video Marketing help your business?” All you have to do is take any recent Video Marketing statistic into consideration and you’ll be able to see how much Video Marketing has evolved and how much it can help your business. For instance, consider the following Video Marketing statistics:

• 85% of consumers watch videos online.
• YouTube has more than a billion users that collectively watch more than 250 million hours of video daily.
• Website visitors are 64 to 85% more likely to purchase after they watch a product video.
• 86% of people would like to see more videos from brands.
• 94% of marketers report that video converts the same or better than any other form of content.

How Can Video Marketing Help Your Business?

Aside from helping your business stay ahead of the competition, you’re probably wondering what other ways Video Marketing can help you and your business. With so many marketing strategies available to small business owners, it’s only natural for you to wonder what makes video so special, especially considering it is one of the most challenging and expensive forms of content to produce?

Marketing professionals report video as the type of content with the best ROI. That’s probably because video increases conversion rates and can boost click-through rate by anywhere from 200 to 300% while bumping conversions up by as much as 80% on a landing page.

Video can also help your business to:

• Get better search engine rankings and increase organic traffic as much as 157%.
• Increase dwell time on your website and minimize bounce rate.
• Create stronger brand awareness among your audience.
• Boost email open rates by 13% and increase user engagement on social media by 33% or more.
• Increase mobile purchases by as much as 40%.
• Generate new customers on social media.

So, how can Video Marketing help your business grow, retain customers, and generate more sales? It’s all in the way that you are using video in your marketing campaigns. Consumers are looking for video content that they can share with others online and if your brand is providing that content, you’re going to be reaching more consumers with your videos and increasing your potential conversions as a result.

More Ways Video Marketing Can Help Your Business

Video Marketing empowers you and your brand to reach more consumers, create stronger relationships and grow. If you’re still not sure how Video Marketing can help your business, consider the fact that videos can be used to educate your customers about products and services provided by your brand. In fact, users are more likely to purchase after they watch a video and most users are interested in finding videos about the products or services they are interested in before they make a purchase decision.

Video Marketing will also help you to humanize your brand. This is very important for eCommerce businesses that are primarily online and which do not have public storefronts. The use of video to build your brand and show off your company’s corporate culture while teaching consumers about your mission can go a long way in building trust which is key to your marketing success.

So, how can Video Marketing help your business? There are literally endless opportunities when it comes to using video for your marketing initiatives to grow your business, increase your sales, drive consumer trust and decisions, and overall generate higher revenue for your brand. Whether you’re using video to build trust among your audience, to humanize your brand, to drive the consumer down the purchase funnel or to generate increased sales is totally up to you and the plans you make for your Video Marketing campaigns.