5 Live Stream Cooking Show Tips for Success
Hosting a live stream cooking show is something that chefs and restaurant owners largely shifted to when COVID-19 caused businesses to be closed or limited. As many sought new ways to pivot and generate income despite social distancing, the use of live stream cooking shows became more widely used as a means of connecting with remote audiences and keeping past customers engaged.
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If you’re thinking of filming a live stream cooking show where you can share recipes and meals with your audience, check out these tips for a live stream cooking show production crew, Team Beverly Boy, for success.
1. Plan, Plan, and Plan Some More
Do NOT go live without a plan! Even a live stream cooking show that features you cooking a meal that you’ve made hundreds of times can have things go wrong if you don’t plan.
Planning is essential to the success of your live stream cooking show because it allows you to have a chance to prepare for the unexpected.
Hiring a professional live stream cooking show production crew like Beverly Boy Productions will help you to succeed. They’ll plan your production and they’ll have a plan in place for the various challenges that could arise during the production — like lost internet, power outages, or various other problems.
2. Test All Your Equipment, Thoroughly
Before you go live, it’s important to run tests on all of your equipment. Test your Wi-Fi signal and make sure that you will not lose internet stability or connection.
You should also test out your power supply and check your filming equipment. Consider a multiple camera setup for your live stream cooking show. Ideally, you should have two cameras or more, and you should have backup equipment (just in case).
3. Don’t Go Live on a Free Social Platform
Sure, it may seem like a great idea to live stream your cooking show on Facebook Live, YouTube Live or a similar social network, because it’s free and all — but please don’t! Using your social media platforms to go live limits your capability.
You won’t have control over who can access your stream and you won’t have control over the commercials that are played during your stream — this means competitor commercials might be shown to your audience without your consent!
Instead, aim for a private live stream network that allows you full control over the stream and the audience. You’ll be happy that you did!
4. Incorporate Engagement Opportunities & Interact with Your Audience
The more you engage and interact with your audience, the happier they will be for your live stream. Make sure that when you plan your live stream cooking show, you’ve incorporated engagement into the show and that you’ve triggered interactive events into the show.
Consider gathering user data during the show — this can be used to create future marketing for your audience and is one of the great benefits of a live stream!
5. Deliver a Clear Call-to-Action
Live stream cooking show production is not complete until you’ve included a clear call-to-action at the end of your stream. Make sure that your call-to-action relates closely with your niche and that it makes sense.
The call to action should also directly support your goal. Whether it’s telling your audience to call and book at a table at your restaurant, or you’re offering access to your online cooking classes for a discount.
Include a call-to-action at the end of your video and track conversions to determine how effective your live stream cooking show really was! It’s sure to be a success!