5 Ways Live Webcasting and Streaming Helps Your Business
As a business owner, you’re probably always looking for ways to grow your business. Perhaps you’ve heard of live webcasting and streaming? If you’re wondering if live webcasting and streaming is really all it’s chalked up to be, and whether it can truly help you to grow your business, you’ve come to the right place. In fact, at Beverly Boy Productions, we frequently work with clients that are interested in live streaming but not quite sure how they can incorporate live webcasting and streaming into their existing marketing campaigns to grow their business and their brands.
Fortunately, live webcasting and streaming can be used to grow your business in a variety of ways. These are the top 5 ways that we see live webcasting and streaming supporting the clients we provide services for.
1. Live Webcasting & Streaming Humanizes the Business Building Trust
This is especially true for eCommerce businesses that solely operate online. It can be tough gaining the trust of consumers when you don’t have a brick and mortar store, but that doesn’t mean that it’s impossible to build up a trusting reputation for your brand. Live webcasting and streaming humanizes your business, by providing a visual face for your brand. This increasing the level of trust that consumers will have for your online store driving more interaction and additional conversions — and increasing revenue!
The best live streams allow your audience to see your informal side and to connect with you on a deeper, more personal level. Keep this in mind when hosting online streams.
2. Live Streaming Provides an Opportunity for Real-Time Interaction
People love to interact with the businesses and brands that they are interested in purchasing from. Live streaming provides a unique opportunity for your audience to interact with your brand in real-time. Whether you’re simply delivering a live broadcast that allows for a quick Q&A session between you and your audience, or you incorporate polls to capture audience insights during your stream, the viewers crave this style of interaction from your business and your brand can benefit from the information it collects – a win/win.
3. Live Webcasting and Streaming Keeps Your Audience Around Longer
If you’ve got a message to deliver that is a bit longer or more in depth in nature, you need to be live webcasting and streaming the message. Why? Because your audience is going to stick around much longer for a live webcast than they would for a pre-recorded video.
The interactive nature of these webcasts keeps your audience engaged and interested which allows you to deliver a more refined message over a longer period of time than any other style of content would provide. In fact, people tend to stick around on average for up to a full-hour when live streams are delivered versus just 2 minutes for most other forms of video content.
4. Streaming Increases Your Brand Reach
Want to reach more people? Live streaming and webcasting can be used to dramatically increase the reach that you have online. With people queuing into live streams from their phones, tablets and other devices you have the power to reach an incredibly huge audience if you offer your content via live stream.
In fact, live streaming that is then shared on your social media profiles for others to interact with an get involved on can help you to increase your reach by more than 50% over simply providing pre-recorded content for your brand online.
5. Live Streaming Increases Your Knowledge of Your Audience
Want to get to know your audience better so that you can deliver more targeted marketing campaigns that will drive huge increases in conversions for your business? Live streaming and webcasting increases your knowledge of your audience.
By using a live stream to interact with your audience, you’ll have the ability to capture unique insights through live polls, interactive Q&A sessions, and various other activities that can be used to capture the audience data that is most important for your marketing.
Not sure how you’ll do all this? Give Beverly Boy Productions a call and we’ll help you get started with live webcasting and streaming for your business!