Corporate Video Interview Framing Tips So Your Videos Look Great
The steps that you take to position your camera in an interesting or somehow creative manner can make or break your footage, but being creative with the framing is often overlooked when it comes to shooting a corporate interview video. In fact, you generally don’t have the luxury of being “creative” or “unique” when filming an interview, especially when producing a corporate interview where the focus is often on professionalism and being “traditional.” To help you maximize the value you can achieve with your corporate video interview framing, we’ve got some tips so that your videos will look absolutely amazing, even if traditional and professional, too.
At Beverly Boy Productions, we realize the importance of professionalism with corporate interview videos but we’re also professional film producers with a knack for being creative, unique, and having fun with our footage. So we’ve put together some tips that we also use when it comes to filming corporate interview videos and applying the best framing techniques along the way.
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Make Sure the Subject is Looking into the Camera NOT the Interviewer
A lot of subjects will naturally want to look at the individual asking the questions – the interviewer. It’s only natural to want to look at who is doing the talking, but corporate video interview framing is best when the subject is actually looking directly into the camera lens. With this type of film framing, the cinematographer is able to capture a unique level of emotion so that the viewer can exhibit a closer connection to the subject.
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Consider the Addition of Foreground Elements into the Frame
Since you’re limited in terms of what you can really do with the camera frame for a corporate video interview, how about taking steps to add additional color, images or elements into the foreground of the frame to spice things up a bit?
You definitely don’t want to overdo it, because the last thing you want is for your audience to be more interested in whatever you added into the frame more than they are interested in the subject that is speaking, but you can still add a bit of interest without taking away from the focus on the subject. Adding some color, or any elements in the foreground that go along with what the subject is speaking about, can be an excellent way of spicing up an otherwise bland shot.
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Consider the Addition of Background Elements into the Frame
Just like adding elements into the foreground, you can also consider how your background plays into the corporate video interview framing aspect. A bookshelf that has a couple of items on it, a piece of art that is not too busy, or other subtle background elements can spice up an otherwise bland interview frame without drawing interest away from the subject.
To be safe, just make sure that you don’t add any elements that are overly busy, overly bold, or cluttered. You want your audience to continue to focus on the story or the subject of the interview, but there’s no harm done in having a simple piece of framed wall art or a basic bookshelf in the background of your frame.
Additional Corporate Video Interview Framing Tips
While the previous simple tips can really make a big difference in your corporate video interview framing, there are a few other ways that you might be able to use framing techniques to expose additional emotional connections between your subject and your audience. Consider potentially capturing your subject from behind for a shot in order to pique curiosity of who your subject is at the very beginning of an interview.
Framing the subject such that his or her face is void of the frame is an excellent way to create a sense of wonder among your audience, to create tension, or to otherwise pique interest leading up to a particular part of the interview. Just be sure that you go easy with these types of offbeat framing techniques as they are not ideal for a corporate video interview.
Ultimately, when it comes to corporate video interview framing, there are a variety of ways that you can still manage to build interest among your audience and create a powerful connection with your subject if you plan your shots according to the story and you think about how your audience is most likely to respond.
At Beverly Boy Productions, we take corporate video interview framing quite seriously and understand how important it is to make your corporate interviews come across as professional. Following the tips we’ve provided is a great way to ensure you create corporate interviews that look great for your audience, but an even better way to ensure success with your corporate video interview framing is to hire a professional crew to assist you. Give us a call to learn more!