Video Production for the Pet Food Production & Wholesaling Industry

Soaring demand for pet food & other pet related products has given way to a lateral rise in the pet food production & pet products wholesaling industry. Pet food & pet supply wholesaling represents a $29 billion dollar industry that is growing largely beside a rise in ecommerce competition while the pet food production industry represents a $27 billion dollar market that is equally competitive in nature. Video production for the pet food production & wholesaling industry can have substantial impact on building consumer awareness, increasing audience trust & driving additional ROI through both ecommerce & brick and mortar b2b sales.

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Pet food producers create a wide variety of foods, primarily for dogs & cats. Typically pet foods are made with grains, poultry, fish, and various other commodities which may be priced based on economic conditions & various underlying macroeconomic factors related to industrial production, GDP, income & inflation. Pet food pricing & subsequent profit margins for pet food production businesses tend to be directly influenced by the economy. 

Similarly, the pet food & supplies wholesaling industry is also impacted by the economy. A leading factor in this industry that currently impacts pricing has to do with logistics and a struggle to ship products in a timely manner. Likewise, a rise in ecommerce sales has resulted in a slowdown for pet supplies wholesalers that would typically sell to retailers who would then sell to the consumer. Instead, consumers purchase directly online, cutting out the retailer & therefore, also cutting out the need for a “wholesaler.”

As pet food production changes, and consumers push for more healthy & human-grade pet food products, rising costs for production will threaten profits. Savvy pet food production businesses & pet food wholesalers are going to directly benefit from the use of video to substantiate their businesses, positioning themselves in an ultra-competitive market, so that consumers can see a unique value in their offer. Beverly Boy Productions will assist you in creating expert video content that can lead the way in your achievement of these, and many other important goals.

Promotional Videos for the Pet Food Production & Wholesaling Industry

Promotional videos are short, engaging & powerfully effective for pet products wholesalers and pet food manufacturers. As pet owners seek more natural & organic foods for their pets, brands that turn to video to showcase the pesticide-free, antibiotic-free, and chemical-free ingredients used in the production of their pet foods & pet related products stand to gain incredible interest from a target audience of about 42% of pet lovers that are willing to spend more on the foods they provide their pets. 

Promotional video production for the pet food production & wholesaling industry can cover a variety of concepts while encouraging b2b sales, increased consumer engagement & revenue growth above all. Consider the use of promo videos for your social media campaigns, website landing pages, or email blasts.

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Marketing Videos for the Pet Food Production & Wholesaling Industry

Marketing videos are an essential element of a well-rounded advertising campaign. An estimated 40% of pet owners are purchasing their pet food & pet treats online. Brands that use tech to their advantage are going to achieve higher customer engagement, increased sales, and stronger market share than those that choose traditional marketing efforts or that do not incorporate video into their campaigns.

Marketing video production for the pet food production & wholesaling industry can:

• Increase market share & drive faster revenue growth.
• Boost product awareness & increase consumer recognition for the brand.
• Increase organic reach in SERPs and on social media.
• Increase profit margins, ROI & overall sales.

Whether you’re using marketing videos to build your audience, to grow excitement for your brand, or to promote a product to your pet loving audience, engaging with prospective customers online is an increasingly popular & necessary way to build a pet-centric audience that is essential to the growth of your brand.

Training Videos for the Pet Food Production & Wholesaling Industry

Training your team is another key factor that can either help your business grow & achieve its goals or can leave your business operating less than effectively. Studies show that companies with under 100 employees are spending less than 12 minutes of one-on-one training between new employees and their management team. There’s not a whole lot that can be taught, one-on-one, in twelve minutes, but there is a lot that video can provide in that amount of time.

12 minutes of video training can:

• Greatly improve training outcomes.
• Reduce repeat training needs.
• Improve employee recognition of information.
• Prepare employees for their role & responsibilities. 

Imagine now, if you were to provide more than 12 minutes of video? Training video production for the pet food production & wholesaling industry can have an incredible impact on your team and will save your management time & money while providing consistency & quality for your new employees. 

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Interview Videos for the Pet Food Production & Wholesaling Industry

Expanding audience knowledge of your business and building consumer trust in your brand are essential aspects of your marketing & media relations needs. Expert interview videos that represent the key education, experience, and expertise behind your business can prove to your target audience that your brand is the authority on pet food production & pet food wholesaling, building audience trust & confidence in your business or brand.

Ask Team Beverly Boy about the ways you can use each of these types of video to your advantage to grow your pet food production business & achieve your sales goals. We’ll help you make video production for the pet food production & wholesaling industry a key element of your day-to-day marketing & management operations so that you can achieve these goals, and more, for your team.