Video Production for the Pest Control Industry
Are you in search of a professional Video Production for the Pest Control Industry? Along with a rise in home sales and general population across the United States comes an anticipated boom in the pest control industry. Although this $18 billion dollar industry that employs more than 141 thousand people is expected to have a continued demand increase for home pest control services and commercial treatment of things like bedbug infestations and the eradication of various other insects or pests, it’s important for pest control businesses to remember that targeted marketing will remain an essential means of continued brand growth amid growing competition.
Therefore, Video Production for the Pest Control Industry is a very important consideration for the 30K or more businesses across the U.S. operating in this field.
As rising pre-existing housing sales give way to an increased need in selective fumigation and other pest control services, so too will the increase in new residential home construction which requires pretreatment services and termite bonds in ahead of the build. As a business that provides pest control, promoting locally, online and on television is key to building a following of residential and commercial clients who need the services you can provide.
Video production for pest control businesses represents an effective pathway to growth and expansion across local markets and territories where plenty of viable clients are searching for the exact services your business is set to provide. At Beverly Boy Productions, we work with pest control brands to create powerful video ads, customer testimonials, and targeted training videos that will captivate audiences and help each pest control business reach its marketing and internal communication goals.
Promotional Videos for the Pest Control Industry
Promoting your pest control company is essential to drawing in new clientele as well as to keeping your brand front and center in the eyes of your existing clients. Promotional Video Production for the Pest Control Industry captures the attention of your target audience increasing the likelihood that they will later recognize your brand and ultimately convert into paying customers.
Short, engaging promotional videos for pest control providers are ideal not just for distribution on television. In fact, a better starting point for most brands is to create powerful promotional videos and share them online across a variety of platforms including your own business website and social media pages, landing pages, email campaigns, and virtually anywhere you anticipate your target audience to spend their time online.
Marketing Videos for the Pest Control Industry
Video marketing for small to large pest control businesses is as essential today as virtually any other means of brand advertising. With more than 82% of the internet made up of video content, if you’re brand isn’t incorporating video into its marketing mix, you’re missing out on incredible opportunity and it’s very likely that your competition is already one step ahead of you.
Every type of business, including local businesses that provide pest control as well as pest control product manufacturers and brands can benefit from the use of marketing videos to:
- Spread the word about their business, brand, products or services.
- Increase SERP rankings for dominant, industry-specific keywords.
- Establish the business as an authority in the pest control industry.
- Increase brand authenticity creating a strong voice, humanizing the brand.
- Create a customized, personalized connection between prospective or existing clients and the brand.
Video Production for the Pest Control Industry represents a unique opportunity to build brand trust, increase brand awareness, and boost conversions across virtually any platform from social to your own website.
Training Videos for the Pest Control Industry
Training in the pest control industry is an essential task that almost certainly may seem like a revolving door for some brands as new technicians come and go, and come and go again. Training videos eliminate many of the hassles that come along with traditional in-person training allowing business owners and managers to save time and money while improving overall learning outcomes for their technicians.
In fact, training videos:
- Have a higher overall employee watch rate. Employees are 75% more likely to engage in video training than they would with manual training.
- Have greater flexibility. An estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals.
- Have a higher retention rate. People recall upwards of 90% of what they see in a video compared to about 20% of what they read.
- Will make employee training more effective while reducing training costs. Each video can be used over and over again and, improved comprehension makes video 83% more effective.
Not only does video give your training programs a significant boost in employee engagement and accessibility, but the use of video makes training more consistent for pest control brands so that all employees are trained using the same material therefore they’re all on the same page.
Interview Videos for the Pest Control Industry
When you think of interview videos, you probably think about things like applying for a job, but interview videos for the pest control industry also include expert interviews and customer interviews, too. Expert interview videos for pest control businesses can build credibility for the organization increasing the level of trust and understanding a prospect has for the brand.
Paired with customer interviews, professional interview Video Production for the Pest Control Industry has the capacity to vastly improve the level of conversions achieved by your brand.