Video Production for Supermarkets & Grocery Stores
The supermarket & grocery store industry is impacted by consumer incomes which can enable more discretionary purchases when the economy is doing well, and often results in consumers scaling back grocery purchases in tougher times. Rising demand for organic, all-natural products has created an entirely new market for grocers in which healthy food choices are chosen at a premium, of course.
As much as supermarkets & grocery stores provide products that are a necessity for humans, it’s important for businesses in this industry to recognize the value of video marketing to fuel growth. Video Production for Supermarkets & Grocery Stores can pique consumer interest in discretionary products and premium offers provided by the grocer while also keeping the audience aware of the many necessary pantry staples offered by the brand.
In the U.S. supermarkets & grocery stores represent a massive $757 billion dollar industry that employs more than 2.8M people in a mix of full and part-time positions including butchers, store clerks, store managers, bakers, and pharmacists. Offering a mix of premium, private-label, and generic brands throughout the store, many grocers focus on building a reputation for fresh foods, affordable pricing, and ease of access for consumers. It certainly works; the grocery industry has grown an average of 2.9% annually in recent years.
At Beverly Boy Productions we create a wide range of videos for the marketing and promotions of grocery stores & supermarkets as well as to provide unique employee training programs for grocers. Our crews have unique industry experience with supermarkets & grocery stores positioning & preparing us with prime skills for video production throughout the industry. From the immediate idea for a supermarket promotion to the shoot, and post-production editing, Team Beverly Boy will bring your grocery store story to life.
Promotional Videos for Supermarkets & Grocery Stores
Promotional videos for supermarket & grocery store owners can take on many forms, but overall these videos are generally short, robust & catchy so that they draw the interest and excitement of your target audience. The purpose of any promotional video is to encourage your audience to stop what they’re doing, and support your store!
Expert produced promotional videos for supermarkets & grocery stores can:
- Improve sales at the store.
- Increase consumer knowledge of local deals & promotions offered by the store.
- Increase consumer attendance to the store.
- Improve audience interest in the store & its products.
- Increase consumer spending on premium goods & products.
Whether you’re operating a global grocery store brand, or a niche-specific store that provides only premium goods and organic products, promotional Video Production for Supermarkets & Grocery Stores can help you grow your consumer base & increase revenue for your store.
Marketing Videos for Supermarkets & Grocery Stores
Marketing videos are imperative to increasing audience reach and driving consumer interactions online. Smart grocers are utilizing video marketing to their advantage to boost audience awareness of products & services offered by the store, drive premium product sales, and improve revenue generating conditions throughout the brand.
A variety of opportunities exist in the production of marketing videos for supermarkets & grocery stores including everything from the creation of short, powerful social media videos to the creation of television-worthy ads. Marketing Video Production for Supermarkets & Grocery Stores can:
- Engage your audience.
- Accelerate product sales.
- Share stories and details about your store with your audience.
- Boost digital rankings & SEO.
- Improve consumer retention & community loyalty.
- Increase email-open rates and improve click-throughs.
- Increase brand awareness by up to 70%.
If you’re not already utilizing marketing videos for your grocery store, now is definitely the time to get started!
Training Videos for Supermarkets & Grocery Stores
The grocery store industry is prone to incredibly high employee turnover (upwards of 48%) which costs each store in the industry an average of just over $67K per year. Employees leave for a wide variety of reasons, but as with other industries, training directly impacts employee satisfaction at work and can reduce turnover.
In fact, training videos for supermarkets & grocery stores can improve employee productivity, and reduce challenges that new employees face in understanding their roles & the requirements or responsibilities of their positions.
Training video production for supermarkets & grocery stores can help grocers to keep costs down, minimizing new hire expenses associated with onboarding without minimizing the total amount of knowledge & training that is provided for workers. Employees will engage more with video training, and appreciate the flexibility and accessibility that comes along with being able to train via video anytime, anywhere.
Interview Videos for Supermarkets & Grocery Stores
Expert interview videos can help you create consumer awareness surrounding the value and premium offers provided by your grocery store drawing in an entirely new crowd of hungry consumers.
Not only does trust come as a result of your sharing the details of experts in your niche, but when you share expert produced video content, consumers are more likely to attribute the production quality to a level of competence and trust for your store.
At Beverly Boy Productions we’ll work closely with your team to create marketing & promotional videos, including expert interviews, and training video content, that you can utilize to grow your brand & achieve success for your grocery store. It’s all part of our professional video production for supermarkets & grocery stores that we provide to encourage audience attention, help you gain reach, and improve the marketing of your brand!