Video Production for the Home Building Industry in Pittsburgh
Need video production for the home building industry in Pittsburgh? Generating over $120 billion with over 700,000 employees. With the soaring housing market and the expected post-COVID 19 economy rebound, these numbers are increasing for homebuilders. That said, a top-quality marketing campaign is necessary when you want to start positioning yourself to succeed among your competition. Over many other methods of advertising, making videos for homebuilders in Pittsburgh is something to consider for the 400,000+ home building businesses across the U.S. We also service Homestead, Meadowlands, and Burgettstown.
There are many reasons why video production can be a helpful marketing tactic for home building. It allows you to obtain brand new clients as you keep your current customers engaged. We work with home builders at Beverly Boy Productions to create compelling interview videos, customer testimonials, and more. Our team has the expertise to help you stand out to individuals and families in the industry. As a result, you keep your audience engaged as you reach your marketing and internal communication goals.
Promotional Videos for the Home Building Industry
Showing the world what you build is helpful as you strive to maintain your current audience. Promotional Video Production for the Home Building Industry in Pittsburgh allows you to share your company’s qualities with new customers as well as current ones. Prospective customers see your homes in a top-notch video; it captures their attention. At that moment, they pay attention to your business and will likely return as a paying customer.
Short and engaging videos for home building can keep your audience engaged. They’re effective in TV advertising, but also super effective across online platforms like your own business website, social media pages, and email campaigns. With the average Internet user spending up to two and a half hours on social media daily, this is even more reason to utilize online video marketing. Short, promotional videos are a great way to captivate your audience, increase your number of clients, and share your homes across your social media outlets.
Marketing Videos for the Home Building Industry
When over 82% of the Internet consists of video content, it can help you showcase just how effective video marketing is. Video production for the home building industry in Pittsburgh is a phenomenal opportunity that can help your business stand out.
Videos are a marketing tool that isn’t like many others and can easily show off your single-unit homes or explain the details of your constructions. Here are some benefits of video marketing:
- Promoting your products, business, brand, or services
- Establishes your company as top experts in the home building industry
- Is useful to build trust and credibility with clients and showcase your authenticity
- Influences purchasing decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
This type of marketing helps you reach your audience while you also position your company as experts, and share your homes and services across the world wide web. We also service Armstrong, Beaver, and Washington counties.
Different types of marketing videos are helpful for marketing your homes, or even your home building company are:
- Listing Videos
- Interview Videos
- Live Q&A Sessions
- Home Buyer Advice Videos
- Special Offer Videos
- Neighborhood Videos
- New Construction Model Video Tours
- Virtual House Tours
Training Videos for the Home Building Industry
Saving time and money is something that many companies are looking to do. At the same time, all companies are looking to expertly train their audience. From masonry workers to customer care representatives, you want each team member to “kill it” at the job. Personalized training videos help you avoid typical issues found in-person training. This gives business owners and leaders more time and helps them save money while also training great home building professionals.
Also, training videos:
- Increase the overall watch rate; employees are 75% more likely to engage in video training than what is accomplished with manual training
- Improves flexibility; an estimated 42% of employees prefer the flexibility of video over other methods of training in comparison to in-person training or written manuals
- Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
- Can make employee training more effective while reducing training costs; each video can be used repeatedly, and improved comprehension makes videos 83% more effective
Videos are a simple and accessible way to engage your home building professionals while keeping training uniform throughout your company.
Interview Videos for the Home Building Industry
You may think of the job application process as you hear interview videos. However, interview videos for the home building industry include options for video marketing. Expert interview videos for the home building industry are videos that showcase your industry leaders’ expertise. Customer interviews are a great kind of interview video that showcases why current customers love your brand and services.
Expert and customer interviews highlight your business’s credibility and trust in your city. One shares the perspective of managers and leaders in the industry so you can help your viewers get to know about the product or service they’re receiving, and the other one is beneficial for highlighting why customers love what you offer. Ultimately, both are great for helping you to stand out from competition. Video Production for the Home Building Industry in Pittsburgh is a useful tool for your marketing and internal communication goals.