Video Production for Health Stores
Health stores have been negatively impacted by digital stores and e-commerce health brands which have largely taken over the market share of this particular industry by offering lower priced products, increased access to information and health resources, and stronger credibility overall.
The health stores industry, though, is still a $20 billion dollar market that is hanging on despite macroeconomic conditions that increase competition. Video Production for Health Stores can shed new light on industry-specific marketing and promotional opportunities driving consumer awareness, increasing audience attraction, and boosting in-store sales of health specific products and brands.
Professional video production solutions that are provided for health store brands can be a gateway to piquing the interest of a younger generation that is largely fueled by digital video online. While health stores have had their time to shine prior to the rise of video marketing, smart brands are going to pivot their promotional structure to reach today’s younger generation with health-related content, promotions, and training online.
At Beverly Boy Productions we provide a wide range of professional video production services for health stores. Whether you’re interested in building brand awareness with marketing and promotional videos, or you’re looking for a new, and easier way to train your employees with training videos, we can help.
Promotional Videos for Health Stores
Health stores can benefit greatly from the production of promotional video content that targets their ideal market with brand-specific promos that can be shared on social media platforms for greater overall reach.
As Millennials, Gen-Z audiences, and even many of the older generations turn to the internet, health stores will find it increasingly important to branch their brands out and to create extensions online. The most profitable health stores are those that provide online ordering in addition to in-store purchase options, therefore reaching a larger audience base.
Promotional videos for health stores can include many different styles and types of content with a focus on building audience excitement around store-specific promotions and sales. Consider the use of short, powerful promotional videos to drive consumer interest, increase audience awareness for the brick-and-mortar location and generate revenue for the brand.
Marketing Videos for Health Stores
Marketing Video Production for Health Stores can help brands build audience awareness online and generate higher overall conversions and revenue. The idea is to utilize video as an extension of your in-person health store brand so that you can reach a massive online audience. An estimated 85% of consumers admit that they will make a purchase after seeing branded video content, so your goal should be to introduce your brand online to that audience and to grow sales for your health store.
Marketing videos can have many benefits including:
- Increased reach both online and offline.
- Increased consumer interest in brand-specific promotions.
- Increased sales and conversions in email and digital campaigns.
- Stronger consumer trust and connections.
Producing short, powerful marketing videos that represent your health store brand can have a huge impact on your conversions and sales revenue allowing you to grow your business and stay fresh in the minds of the consumer.
Training Videos for Health Stores
Training videos for health stores can reduce employee training and onboarding burdens improving the overall ability for your store to bring on new staff without the hassle of lost productivity due to training. Producing training videos for your health store can have the following benefits:
- Lower training costs when compared to in-person training and shadowing.
- Improved employee engagement compared to written training.
- Stronger employee retention of training. Up to 65% more training recalled after a standard period.
- Measurable training outcomes that managers can actually enforce.
- Consistency in training where everyone gets the same type of training and learns the same way.
- Flexibility and accessibility that allows employees to train anytime, anywhere.
Training Video Production for Health Stores can vastly reduce onboarding costs and, because video training can be used again and again, the cost is a single upfront occurrence rather than an ongoing expense.
Interview Videos for Health Stores
Expert interview videos can help you create a niche-specific level of authority and credibility for your health store brand. In fact, expert interviews also build up audience confidence in your health store and have the capacity to create a sense of trust that is challenging for many brands to otherwise establish.
Through the use of authoritative content that represents your health store brand, you can increase consumer interaction with your health store, boost sales, and generate more revenue for your business. It’s all part of our professional services in Video Production for Health Stores provided by Team Beverly Boy.