What Does a 3 Minute Explainer Video Cost?
What Does a 3 Minute Explainer Video Cost? The average price for an explainer video will vary based on the content contained in the video, the special effects and graphics used to bring the story to life, and various other factors.
The average 3 minute explainer video will run between about $7,500 and $15,000 to produce in most cases. If you’re considering explainer videos for your blog, website, or email outreach campaigns, you’re probably wondering, “What does a 3 minute explainer video cost?” And, is it worth the investment?
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Explainer Video Production Rates by Minute
First, let’s take a look at the average explainer video production rates per minute. These range between about $1,000 and $10,000 for most forms of video content, however, animations can drive costs up to about $20,000 if you include stop motion or computer-generated graphics.
A 3 minute animated explainer video can quickly cost $60,000 or more if you’re not hyper-focused on budget and instead you allow the production crew, and creatives, to run the primary focus on the budget. Likewise, a low-quality explainer video can be produced for somewhere around $500 or even $1,000 for 3 minutes if you hire freelancers without the assistance of an editor or other staff and crew to bring the production together.
Most explainer videos can be produced for somewhere between $2,500 and $5,000 per minute without animation or graphics and for between $5,000 and $10,000 with basic graphics or animations.
Individual Production Crew Rates
Explainer videos require a large crew to work together to capture the video, produce the graphics, animate, and add value to the footage. Hiring a studio or company to help you produce a 3 minute explainer video will likely involve a Producer, a Director, several camera crew, and various other professionals to get the job done. Each will have an hourly rate as follows:
- Film Director – >$250 per hour
- Script Writer – >$150 per hour
- Cameraman – >$400 per hour
- Editor – >$175 per hour
- Actors – >$500 per hour
- Equipment – up to 100s per hour
- Studio Shooting – up to $400 per hour
- Narrator – >$400 per hour
- Audio Files – up to $1000
- Video Rendering – up to $75 per hour
- B-Roll – expect to pay a percentage between 10 and 50% of your total cost
- Miscellaneous Fees – can cost very little up to 1000s extra
As you can see, your explainer video will include several professionals, and depending on their experience they could charge between $50 and $400 per hour in most cases. Keep in mind that the professionalism and experience of each individual will be largely inclusive of their salary or estimated hourly wage — more expertise will equal a higher salary, the lower experience will equal a lower pay rate.
Still wondering what a 3 minute explainer video will cost to produce? Give Beverly Boy Productions a call so that we can help you price your project and the individual creative needs out.