Financial Services Video Production

Financial Service Organizations are kicking it. Successful organizations are starting to utilize video content to promote their services. Why are they doing this exactly? Well, videos are an easy way to bridge the generational gap. Video content is already an effective way to bridge the gap between you and your targeted audience, but financial companies have found it increasingly difficult to reach younger generations. This is a huge issue considering how the industry thrives on trust. Simply put, watching a video is significantly better than reading giant walls of text. They convey information in an engaging way, which makes it one of the most effective marketing tools available. Videos allow your company to improve your trust and relationship with these generations. Additionally, you can explain Financial Services and products simply, especially with help from graphics, animations, and live-action footage. Financial Services Video Production can benefit your company in more ways than one.

Financial Services Industry

We know how important video content can be for your company, but different types of content are used for different reasons. Let’s check out a few types of video content that can benefit the Financial Services Industry.

Website Content – Since videos are easy to digest, including informative videos on your company site is a must. You can easily embed videos into the front page of your website for everyone to view. Additionally, you can create an archive or video library on various products and services that your company offers. In this day and age, people are significantly more likely to explore your website to gather information, so video content is optimal.

Storytelling – Nothing makes your company more memorable than a good story. It's easy to enhance your brand through a sentimental or exciting video, especially if it relates to your targeted audience.

Webinars – Web conferencing is a way to host online meetings or presentations. Since it's presented in real time, it's similar to live streaming, but live conferences are interactive. Additionally, they can be viewed anywhere around the world. Webinars can be hosted online in order to educate consumers, but they can also be used for business meetings.

Explain Your Financial Message

We can see how vital video marketing is to the financial service industry. Whether you're a credit card company, an accounting agency, a commodity or stock broker, or a supplier of trading services, it's important to see how critical inbound marketing is for your company's success. Inbound Marketing is the use of techniques that allow your company to be seen online. Basically, this type of marketing focuses on reaching consumers through the Internet. Educating your consumers and informing them of your services is easy to do through the Internet, particularly when you utilize video content. Through Financial Services Video Production, it’s easy to explain your Financial Message. Statistics gathered by Renderforest show us that Internet users are 64% more likely to buy a product online after watching a video. On top of that, 1 in 4 shoppers say they’ve used YouTube to search for a video related to a product they’re considering in-store. So, posting educational content to a YouTube channel is just one of the many ways video production can increase your sales.

Banking Video Services

Financial Services Video Production can be utilized in every aspect of the industry. Whether you’re looking to discuss case studies and stock portfolios to a fund/asset manager in a conference or provide details on IFA or IRA, venture capital, or equity investment to your targeted audience, doing so is simple thanks to banking video services. With over a decade of experience in video production, Beverly Boy has worked with all kinds of companies in the financial service industry. We've created everything from quarterly videos, to whiteboard Financial Video Production, to client testimonials that really pack a punch.