Here’s Why Your Business Needs Explainer Video Content

Explainer videos are quickly becoming some of the most popular forms of video content for businesses and brands to produce. If you’re wondering  why your business needs explainer video content over all of the other types of marketing videos that you could be creating, you’re not alone! Many businesses are unsure as to the usefulness of explainer videos and don’t fully understand how educational video content fits into the marketing and sales funnel, but this type of content certainly has its place online!

To help you understand why explainer videos are so important for your business, and why your business needs explainer video content, we’ve put together this list of benefits and reasons to create explainer videos for your brand. Whether you’re looking for ways to increase awareness of a new business or product offering, or you’re looking for ways to increase conversions and sales, explainer videos are the way to go!

Increase Awareness for New Businesses or Offers

Whether you’re a completely new business that’s trying to build awareness for your brand, or you’ve got some new products or services that you’re prepared to offer, explainer video content can help you build awareness among a target audience. In fact, if you’re wondering why your business needs explainer video content, consider the fact that a single explainer video has the power to:

• Generate consumer interest around your products or services.
• Increase consumer understanding of your brand or business.
• Help you rank higher in Google Search Engine Results for increased reach.
• Generate stronger reach on Social Media platforms like Facebook, Twitter, Linkedin & Instagram.
• Grab audience attention.

The ways that explainer video content can actually work for you in producing greater awareness around your business or brand are really incredible. If you don’t have explainer videos at the top of your sales funnel, you really should be considering them to help you build up understanding around your products and services, to help your audience learn more about your business and who you are, and to deliver detailed explanations on everything from when, where and how to use your products or services to why the customer should choose your business over the competitor.

Increase Conversion Rates & Sales

The use of explainer videos as the consumer progresses further down the sales funnel can help to increase conversion rates and sales for your business which is why your business needs explainer video content that details the benefits and objectives of products and helps to create stronger understanding among prospects as to what your business or brand can provide that goes above and beyond the competition. Explainer videos help business owners deliver highly targeted, detailed content that educates consumers about the benefits, uses, and potential value of their products or services like no other form of content has the capacity to do. 

In a recent study, 85% of consumers stated that they would be more likely to purchase a product or service after they see a video representing the item for the brand. Imagine what you could do with 85% more conversions resulting from a single explainer video? By increasing audience understanding and answering any questions or concerns around products, services, or potential use cases, explainer video content can fill a very distinctive need for the consumer moving them further down the sales funnel and promoting conversions.

Improve Credibility & Trust

While you might not immediately consider explainer videos the go-to source for improving credibility and trust, when you’re a new business or you’ve got a new product or service that you’re offering, the use of explainer video content can help. People see your video content and they are more inclined to believe that there is value and validity behind the business or brand. 

In fact, as you’re trying to understand why your business needs explainer video content, it’s important to consider how this type of content, along with other forms of marketing and advertising, can build up the identity for your brand. As you build a brand that is recognized, reputable, and that stands out to your audience, you also build trust.

Explainer videos present your idea or concept, and offer a unique insight into what it is that makes the concept valuable. When people watch videos that explain your business, your brand, your services, and even things like your team or your background, they gain additional trust for your business along the way.

Increased Reach & Traffic

Although previously mentioned, explainer video content has the power to dramatically increase the reach and overall traffic to your website. Websites that incorporate the use of explainer video content on each page are more likely to rank in the top 3 of the search results, have a higher customer retention rate, and generate significantly more overall traffic. With more than 82% of all online traffic the result of video, businesses really can’t afford not to be utilizing this incredibly popular content form.

If you’re still not sure why your business needs explainer video content, maybe you should consider speaking with a professional about your marketing campaigns and goals? Beverly Boy Productions provides free consultations and looks forward to working closely with your business to develop professional explainer videos that will bring your band to the next level. Give us a call to learn more!