6 Facebook Video Marketing Tips You May Not Have Heard About
Social media has really exploded in recent years and, with so many different options to post and market social media content, it can be difficult to stay up to date with the latest trends and best practices. If you’re new to Facebook video marketing or just looking for a step up to beat the competition, check out these Facebook video marketing tips and tricks to get started. We’re showing you how to use Facebook videos to grow your audience, engage viewers, and generate more reach for your brand.
[blog-contact email=”email” label=”Get a social media video quote here!”]
1. Always Upload to Facebook Directly
The first tip to making the most out of your Facebook video marketing efforts is to always create Facebook native videos. What this means is you upload your Facebook video content to the site directly rather than sharing a link from somewhere else such as your website, YouTube or Vimeo.
Facebook ranks and provides greater reach to videos that are shared in the site directly. While it may be seen as an added step for you to have to load your video content into Facebook, the benefits that come from greater exposure just as a result of Facebook native videos far outweigh the hassle of having to take the added step.
2. Use Facebook Publishing Tools
Facebook can be a relatively buggy program, likely due to the mass number of viewers and users on the site at a given time. To get the most out of the program you should always upload your Facebook video using the publisher tools.
If you’re not sure where the Facebook publishing tools are, you’re not alone! They move around frequently with app updates. Check the admin menu for the latest location of the Facebook publishing tools to get started.
3. Facebook Video Titling
Facebook video marketing is 50% about your video and the other 50% about how you position your video to succeed against the competition. Your title is a major element of how you position your Facebook video content.
A great title will generate far more views and interactions than a dull title. Likewise, titles that are pure linkbait are likely to make viewers mad and, while they may generate clicks, they will generate negative buzz for your brand.
Use catchy titles, with keywords and a healthy dose of emotion to get the most out of your Facebook SEO.
4. Facebook Descriptions
Video descriptions on Facebook are relatively short. You have a few lines of text to grab the audience’s attention, hook them and make the WANT to watch what you have to say.
Your description should describe the Facebook video but it should do so with keywords and special care to include a location or other descriptive elements that will help your audience feel compelled to watch.
5. Facebook Video Thumbnail
Your video thumbnail on Facebook is a major element of the marketing process. A poor thumbnail is almost certain not to get clicked. A well produce thumbnail that has a powerful human connection and bold text graphics will generate click-throughs.
As you upload your social media videos, make sure you are selecting a thumbnail that will compel your audience to click.
6. Facebook Video Captions
While captions may be annoying to some, the majority of Facebook viewers will NOT listen to sound when they watch your video. If captions will help the viewer understand the content that is being delivered, use them!
Facebook makes adding captions to your video relatively simple. Just click through each step to allow auto-captions and then proofread to make sure they are correct before you finalize your video upload.
Contact Experienced Professionals
Following these 6 Facebook video marketing tips with each video you create will help you get more views, higher reach and more interest in your brand. Need help creating Facebook videos that you can share with your audience? Give Beverly Boy Productions a call. We’ve got worldwide social media video production crews ready to assist you with your next project.
