6 Types of Product Marketing Videos for Your Business

Video marketing is the most effective way of driving interest in your products. Now more than ever before, customers are interested in what brands have to say about the products they produce and they’re looking for videos that unlock key details about the brands they love. Perfectly-planned Product Marketing Videos have the power to engage, entice, and convert your customer.

Product Marketing Videos can be used to generate hype around your product launches, to create interest in new or recently updated products, and to share product insights with customers to teach, train, and translate key details about your products to your key audience. Whether you’re producing a video for an up-coming product launch or to be more proactive in customer care, here are 6 types of product marketing videos to create for your brand – today.

Product Launch Videos

Whether it’s the launch of a new product or you’re relaunching an existing product, producing video content that will market the product launch is key to enticing your audience to connect and consider purchasing the product when it comes out.

The product launch video is essential for reaching potential customers with information that cannot be captured in a blog post or press release. And, since 69% of consumers agree that they would prefer a short video over any other form of product marketing, you can’t go wrong with this or other Product Marketing Videos for your business.

Product Demo Videos

The instructional video, especially how-to guides which show off key features of your product and how it works is another essential video to add to your list. Product demo videos go beyond the scope of explanation that a blog post could provide offering your ideal customer deep insight into how to use and get the most out of your product.

Create product demonstrations which showcase the features lesser known to your audience, consider including insight for “members only” or “VIP customers” that will help to empower customers to take ownership of learning all about your product and maximizing its use after purchase.

Customer Testimonials and Case Studies

Product Marketing Videos are not always based solely on the product. Sometimes, you can achieve equally profound results with things like customer testimonials and detailed case studies which feature satisfied clients that are happy to share their story about how they came to know and love your product. In fact, more than 60% of consumers state they are more likely to purchase a product after they see a video testimonial.

When producing testimonial videos consider going beyond the standard interview style testimonial to create a case study which showcases exactly how your product solved a unique problem for your customer – the audience will love the content and these kinds of videos humanize your brand, converting potential customers into paying customers.

Product Feature Announcement Videos

Do you have an existing product that has been revamped or restyled? Announce new features offered by your products in Product Marketing Videos that focus on those features and the benefits provided to your customers. Anytime you’ve got a product that has been improved in a way that generates greater value for your customer – you should be sharing those improvements with your audience!

Consider highlighting key product changes and the solutions that the product will create for the customer in your video. Not only will existing customers be happy to hear about the new features or benefits that come from using your product, new customers will be more likely to purchase, too!

Corporate Culture Videos

While you might not immediately think about corporate culture videos as you’re brainstorming different types of Product Marketing Videos to produce in order to generate key customer focus on your brand, these kinds of videos can be incredibly valuable to your marketing campaigns. Corporate or company culture videos represent the roots of your products and services and now more than ever, customers want to know about the brands they are purchasing from.

Corporate culture videos humanize your products. Building a brand, and products to go along with it, is hard work. Sharing the people behind the products, how the people work and interact, as well as the core mission and values behind the brand can get customers and potential customers fired up about your business and interested in supporting the brand. These videos are powerful and effective for all kinds of product marketing and promotion.

Product Explainer Videos

Whether you’re highlighting a single feature or element of your product, showing your ideal customer how they can use the product, or you’re explaining a particular story behind a special feature of your product the product explainer video represents one of the most powerful types of Product Marketing Videos. These videos can compel a potential purchaser into taking that final step and saying “Yes” to the product. They can deliver key insight into the product that draws the audience down the funnel and they are excellent for use on landing pages, in email campaigns, and throughout social media.

Certainly if you’re still wondering what type of product marketing videos you should be creating, any of these should be at the top of your list if you want to promote your product, increase audience awareness, and generate more sales.