Video Production for the Retirement Community Industry in Norfolk  

The retirement community industry generates over $75 billion and has over 1,000,000 personnel. Currently, there is a full economic rebound underway, so those numbers can increase for retirement communities. A truly effective marketing campaign places your business as an expert so that you can stand out from the competition. Other forms of advertising and marketing are good to have, but having a Video Production for the Retirement Community Industry in Norfolk is something to think about for the 50,000+ nursing homes across the U.S. We also service Portsmouth, Chesapeake, Hampton, and Poquoson.

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Video is an effective marketing strategy for retirement communities. It enables you to attract more inhabitants for your specific community while keeping the ones you already have content. We collaborate with Norfolk retirement homes to create effective promo videos, expert interviews, and consumer reviews that grab attention. Our team uses video to show the world what your company provides and the difference you make. This engages your audience and helps you accomplish your goals.

Promotional Videos for the Retirement Community Industry

Highlighting your retirement community is essential for reaching newcomers and marketing to them. Promo videos assist in retaining current clients by keeping your company in the public eye. Promotional Video Production for the Retirement Community Industry in Norfolk engages your target market, assisting them in recognizing your company and coming back to you as a paying client.


Promotional videos for retirement communities work best when they are concise and engaging. While they are great for TV, brands also share promo videos online, such as on a  company’s website, on social media, in various email campaigns, and any other spaces where your audience likes to spend time. The average internet user spends almost two and a half hours on social media daily and that number will only continue to increase. A brief, engrossing promotional video posted to your social sites can boost consumer interaction, attract new customers to your business, and publicize your company. We also service Gloucester, Isle of Wight, James City, and Mathews counties. 

Marketing Videos for the Retirement Community Industry

Video Production for the Retirement Community Industry in Norfolk  is as needed in this field as it is in any other. With over 82% of the internet consisting of video content, this is an opportunity you don’t want to miss out on.

No matter if you’re a continuing care community, a nursing home, a village, or another type of business, video marketing is an impactful way to help families find your business.

Benefits of video marketing include the following:

      • Spreading awareness of your company, products, or services
      • Establishing your authority in this sector
      • Strengthening brand voice to further build client trust and credibility
      • Influencing consumer buying choices (90% of customers say video helped them make a buying decision,                    according to a piece in Forbes)

With video, you can show your product or service on just about any platform—from social media to your own website—while establishing trust with your audience and educating buyers.

A professional quality Video Production for the Retirement Community Industry in Norfolk will help families who are in search of a trusting community for their family members without regrets. Being able to produce a professional marketing video for your retirement community will bring in new families as clients and keep the families you already have in your retirement community.

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This type of content shows retirement community and senior living options, which can be:

   • Age-restricted communities
   • Independent Living
   • Continuing Care 
   • Assisted Living
   • Nursing Homes and Skilled Nursing Facilities
   • Continuing care
   • Convalescent home
   • Convalescent hospital
   • Old folks’ home
   • Retirement facility Training

Training Videos for the Retirement Community Industry

Training in the retirement community industry is crucial in helping you grow. Brand new senior care professionals may come and go, that’s the nature of this business, but constant training can be a burden. Personalized training videos By eliminating the problems that come with conventional in-person training, business owners and leaders may save time and money while enhancing learning outcomes for staff.

Training videos:

      • Have a better watch rate; employees are 75% more likely to engage in video training than they would in-                    person methods
      • Offer flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of training
      • Have a higher data retention rate; people recall upwards of 90% of what they see in a video compared to                    about 20% of what they read
      • Offer a more effective type of training; each video can be used over and over again, and they increase                        comprehension, which makes videos 83% more effective

Videos are an easy way to keep your senior care professionals engaged with training while keeping training methods consistent throughout your business.

Training Video Production for the Retirement Community Industry in Norfolk guide prospective senior care professionals to the types of jobs in senior care facility options that are available to them, which are:

   • Independent Living
   • Residential Care Homes
   • Respite Services
   • Assisted Living
   • Memory Care
   • Skilled Nursing
   • Retirement Community

Interview Videos for the Retirement Community Industry

Interview videos have changed a lot. In fact, interview videos for the retirement community industry include Expert interview videos for retirement communities, which share the perspective of industry leaders, and customer interviews, which allow audiences to hear what customers have to say about your business. We also service 23507, 23701, 23320, and 23681.

Videographer Prepping Camera Gear 216

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These videos can build credibility and increase trust with customers. They share insight from industry professionals as well as from other consumers. Whether you want to share your company’s leadership with clients, or show what your customers have to say about you to prospecting clients, interview Video Production for the Retirement Community Industry in Norfolk is a great way to help your senior care facility stand out.

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