10 Ways to Repurpose Your Video Content
Marketers are generally skilled in their fair share of repurposing, especially when it comes to updating and re-sharing great content. Whether you’re taking that profound speech you delivered as a keynote speaker last month and turning it into a blog post or you’re turning that recent email blast into a slideshow, you know what it means to make the most out of the work that you do. So why aren’t you repurposing your video content too?
Video is one of the more expensive media elements and yet, marketers tend to slack when it comes to repurposing the content to get the most out of their production budget.
If you’re not repurposing video content, please start! Below are several ways that you can remake, re-share, and repurpose your video content for use in various other ways.
Video Transcription
One of the most powerful ways to repurpose your video content is to transcribe the videos so that viewers can read the content that is huddled within the frames.
Transcribing the video is actually a highly beneficial step for marketers too as it produces a written form of content that is great for SEO and can be used in various other ways. Transcribed videos can easily be adjusted for use as blog posts, slideshows or other forms of written content.
Transcriptions are featured below the video itself allowing viewers to read if they are in an area where sound is not an option to listen to the video or if they simply prefer the written word.
Transcriptions increase the SEO value of your video too. Google can’t read videos, but the algorithm is capable of reviewing written text and making sense of it.
Create Teaser Clips
Longer videos can be repurposed into shorter video clips that are useful on social media and in various other areas. Your YouTube video that is ten minutes long may work great there, but it won’t work well on Facebook where the average video length that performs well is under 2 minutes.
However, you can easily create a Facebook video out of your YouTube video and you can also manage to repurpose Twitter videos and Instagram clips too!
Repurposing your content into shorter versions requires some editing and, if you’re not a professional may be a bit harder than it sounds.
However, the editing shouldn’t cost too much beyond the scope of the initial project and is a reasonably affordable add on in most cases of video production.
Turn Video into a Podcast
You have a video already, why not repurpose the content into a Podcast that will be published for those who choose only to listen? Repurposing the video content into a Podcast is relatively simple once you have the base content completed.
Simply take the video and break the concepts down into consumable listening parts that you can share with the audience.
Since your video may be short, especially if it was originally created for Facebook or your website, consider taking the key elements of the content and elaborating on each so that you can produce a lengthy, detailed Podcast that will attract the attention of a listening audience.
Create FAQs
Did you produce a video that details several major questions and answers? Does your video content discuss various aspects of your business? Repurpose your video to be used for FAQ pages.
Break the questions down into smaller, single Q&A sessions that will be easily digested by the audience. Snip relevant parts of the content out for use in each FAQ and edit to ensure that only the most important answer to each question is included in your new, shorted content.
Behind-the-Scenes
An event video or corporate video can easily be repurposed into a behind-the-scenes production that shows what is it like to be a part of your business in real life.
These videos are easily repurposed from video content that you may have as a result of B-roll footage from a previous project or from corporate meetings or other resources.
Use your imagination and gather up the behind-the-scenes look at what your business is like when the camera’s are not recognized on scene.
Outtakes and Funny Clips
Did you have a video created that resulted in a lot of outtakes or funny clips that were not used? Consider compiling the outtakes into a funny set of clips that can be used to give viewers a look at what you, your employees or other members of your business are like.
There’s something that is engaging and captivating about watching the bloopers of an already created video production.
Share these to your social media pages such as your Facebook or Twitter posts to give your audience an uplifting look at your brand. In fact, the outtakes could even be used as teasers leading up to the video launch to get your audience interested in your content before the big day.
Create Freeze Framed Images
If you are constantly struggling for images that are not copyrighted when you post to your blog or elsewhere on the web, consider the use of your video content to create frames from the existing content.
These pictures can be used as is or they can edited to produce infographics, website backgrounds, blog images, or a wide range of others forms of stills to be used online including on your social media accounts.
These images can be used in Instagram, Pinterest and anywhere else you would expect to share an image.
Slideshows
Videos can quickly be turned into slideshows. All you have to do is take the existing video content, prepare a list of slides similar to the shot list you may have from your original video, and then choose a still photo (or several) that can be used as part of the slide.
Add your text and other graphics that will engage your audience and save your slideshow as you would a PowerPoint or similar project.
The added benefit of making a slideshow out of your video is that you can reach an entirely different audience by sharing to sites that allow slides. Additionally, you can share individual images of each slide to your social media platforms on a slide-by-slide basis.
Repurpose Old Videos into Background Videos
If you have old video content that you feel like is just too outdated to use up close, consider repurposing it into a video background to be used somewhere.
Only you can decide just how outdated your content is, but if there’s no shame in sharing old content as a background to a new video or some other means of making the content public we recommend you do it!
Old video content doesn’t have to be just thrown in the garbage. You paid for that content. Simply make sure you’re considering any relative privacy laws and pertinent details as they relate your content.
You don’t want to find out that you shared something that you no longer owned the rights to under an original rule.
Create Shorter How-to Videos
If you created a long, product demonstration or some type of long-form video content that demonstrated active use of a product or service in every capacity, you can certainly repurpose the content by shortening it into more useful, smaller clips or training videos that will work for a wide audience.
Consider breaking down the most difficult elements of a discussion or demonstration and sharing it in segments as a series. A single video is thus turned into many series videos with minimal added cost as the only real work will be done in post production editing.
If you’re a thrifty marketer you can definitely repurpose your video content in a variety of different ways to work for your business. Get the most ROI out of the money you already spent on professional video content!
Get in Touch with Experienced Professionals
If you’re not already repurposing your video content, use this list to help you compile some ideas to get started.
Give Beverly Boy Productions a call to discuss any post production needs that may arise if you intend to put your existing video content to work in new ways for you. We can’t wait to help you repurpose your videos into powerful new content creations that will wow your audience.