5 Powerful Ways to Market Your Charter School
Charter schools are found providing educational programs to students both online and offline. With flexible programs and several different educational solutions, charter schools often find it difficult to determine where the marketing budget is best spent. These 5 powerful ways to market your charter school offer innovative charter school marketing strategies that use video, advertising, and storytelling to generate qualified leads that could potentially become students of your school.
#1 Build Relationships with Social Media
Social media marketing for charter schools represents a key opportunity to build strong relationships with those who are most likely to consider your educational programs for their own future.
Social media marketing via Facebook, Twitter and LinkedIn allows charter schools to target their efforts to a handpicked audience that represents the age, income and interests that are most representative of your target demographics which means you spend less money and reach more people that are directly interested in your offering. It’s a win/win for you!
Consider the following charter school marketing videos for your social media campaigns:
- Promotional videos that tell the story of your charter school.
- Student spotlight videos that represent the student body and help viewers to relate to those who attend your school.
- Educator interviews that help prospective students see the value in the instruction provided.
- Event videos that share the exciting sports and other events taking place on campus.
#2 Live Stream Major Events
Charter schools that represent a brick and mortar location for students to attend school can benefit greatly from actively marketing their events such as sporting events or similar programs via live stream. Live stream video for charter schools allows you to connect with a younger audience that is interested in the excitement that is taking place on campus.
Consider the following livestream videos to attract visitors to your school:
- Livestream campus sporting events.
- Livestream campus tours.
- Livestream dances or other formal events.
#3 Take Part in Local Networking Opportunities
Local networking opportunities exist for charter schools via the area Chamber of Commerce as well as through various independent trade organizations and associations.
When it comes to marketing an educational program or the services offered by your charter school, sometimes who you know plays a key role in the ability for you to generate key exposure for the school.
Consider becoming a paid member of your Chamber of Commerce and discuss with them other local networking events that may be taking place such as trade shows or events where students are likely to be actively involved.
Additional networking via community organizations or programs that provide solutions to students would also be a good idea to get involved in.
As a charter school, you should also consider enrollment or membership with the following organizations:
- National Charter School Resource Center
- National Alliance for Public Charter Schools
- National Education Association
#4 Produce Animated Explainer Videos to Simplify Admissions
Animated explainer videos represent a key means of simplifying the admissions process that takes place when a new student is interested in becoming a part of the charter school. Consider producing animated explainer videos as part of your charter school marketing plan to simplify the complex steps that take place when applying to or enrolling in a charter school program.
Animated explainer videos allow you to provide easy to follow instructions and a visual representation of the application process that helps prospective students and parents to better understand the process of becoming a student at your charter school.
You may also consider the use of video animations on your website, landing pages or in your emails.
#5 Compete with Professional charter school promotional Video
A charter school promotional video represents a means of charter school marketing that can reach a wide audience and compete on a national level with other schools, giving you and your school the competitive advantage.
In fact, corporate videos for charter schools allow you the competitive advantage to produce awareness, understanding, and trust in your charter programs in a way that students and parents are most likely to respond.
After all, 80% of consumers seek video details online before making a final decision on a school to attend, product to purchase, or service to obtain.
Consider the following forms of corporate video for your charter school:
- Corporate profiles of charter school leaders or educators.
- Interviews that represent the student body or the educators that make up the school.
- Testimonial videos that share past student satisfaction.
- A day on campus tour videos that show students what campus life is like.
Turn to Experienced Professionals
As you plan your charter school marketing strategies and initiatives, consider any of the above options to help boost the number of potential leads and students that you bring into your charter education program.
If you need help producing video content for your charter school, give Beverly Boy Productions a call! We specialize in video production for schools and can’t wait to help you.