5 Creative Ways to Market your Hydraulic Fracturing Services Business

Hydraulic fracturing services represent a competitive industry that specializes in the processes and techniques required to extract crude oil and natural gas from shale formations. While hydraulic fracturing has led to incredible growth in the US petroleum and natural gas production industry, generating leads for this industry can be as complex as the processes used by the companies themselves.

These 5 creative ways to market your hydraulic fracturing services business mix the use of animated explainer videos and fracking process video marketing with social media and live stream production to generate quality leads for this competitive industry.

#1 Use Social Media to Generate Awareness

Social media marketing for the fracking industry represents a key opportunity for these companies to generate awareness to their processes and the services that they provide while promoting deep connections with the end user.

Fracking is a popular topic on social media and hydraulic fracking companies that look to social media to deliver fracking video explanations, fracking process videos and similar content are winning.

Consider the following types of fracking content to share on social media:

• Hydraulic fracturing videos that represent how fracking works.
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• Hydraulic fracturing process video content.
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• Hydraulic fracking 101 videos that answer questions and concerns relative to the industry.
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• Hydraulic fracturing social responsibility videos that represent your involvement in the community.

#2 Live Stream Fracking Events

Live streaming the fracking as it takes place provides an opportunity to show the public what a day in the life of a hydraulic fracturing business is like.

Live stream video production for the fracking business allows outsiders to gain a better understanding of the processes and techniques that are used to exhume the natural gas and petroleum products that are being harvested from our local environment.

#3 Take Part in Local Networking

Local networking, through the area Chamber of Commerce and other community organizations that represent your dedication to the area can help you build a stronger reputation for your brand and the services you provide.

Networking represents a key fracking industry marketing opportunity in which key players in the business can meet with and liaise with others in the industry.

Additional networking opportunities exist within the following trade organizations:

• America’s Natural Gas Alliance
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• American Gas Association
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• American Petroleum Institute
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• Independent Petroleum Association of America

#4 Produce Animated Explainer Videos to Simplify Complex Fracking Processes

Hydraulic fracking processes are some of the most complex and misunderstood elements of the industry. As you work on marketing your hydraulic fracturing services business consider the use of animated explainer videos that demonstrate complex fracturing processes and simplify the content in a way that is easier to understand for the end consumer.

The following animated videos can help you market your hydraulic fracking business:

• Hydraulic fracturing process video animations.
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• Hydraulic fracturing animation video representations that explain each step in detail.
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• How fracking works video representations.

#5 Compete with Corporate Videos

As you work to compete with others in the fracking business, consider the use of corporate video production services to help you share key features, services, and details about your business with the world. Corporate video production for the fracking industry represents several opportunities to generate stronger awareness and understanding of your services.

The following corporate video services will help you market your fracking business online:

• Corporate profile videos that represent the workers for your industry.
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• Promotional videos that show the simulated services that you can provide.
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• Customer testimonial videos that represent satisfied past customers.
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• Corporate social responsibility videos that share your dedication to the safety of the community and our environment.

These creative ways to market your hydraulic fracturing services business are just a stepping stone into a complex marketing campaign. Give Beverly Boy Productions a call at 888-462-7808 to learn more about hydraulic fracturing services video production and how you can use videos in your marketing campaigns. We can’t wait to help you get started.