How to Create a Video from an Interview with a Customer

Learning how to create a video from an interview that you’ve done with a customer is an important step to producing a case study, customer testimonial, or similar style video for your brand. Creating powerfully engaging customer interview videos that your brand can use on social media, landing pages, and in a variety of other ways can have substantial value for your business. Customers are some of the best marketers for your business and your prospects are eager to hear what your customers have to say about your brand.

How do you create a video from an interview that you’ve already done? This largely depends on how the interview was conducted. Let’s take a look at how it all works and what you can do if you want to create a video from an existing interview that you’ve had with a past customer of yours.

Create a Video from an Interview that was Filmed

If you’re fortunate enough to have filmed a customer interview, such as a customer testimonial interview or an interview that you filmed for a case study, figuring out how to turn that into a video is quite simple. Start by taking the footage that was captured during the interview and reviewing to define the core story that you intend to tell with your video.

Once you’ve decide what story you intend to tell, it’s time to capture b-roll footage. You’ll use the b-roll footage to create a video from an interview that you’ve already conducted so that you can share the story that you wish your audience to see and hear about your business or brand. The b-roll footage will back up any claims made by the customer and will help to fill out the video so that it comes across as more of a visual storytelling attempt than just a basic interview on camera.

In post-production, the raw footage from the interview that was filmed as well as any raw from the b-roll will be carefully reviewed and organized. The clips will be ordered so that they tell the story, beginning, middle, and end.  Then graphics and special effects are considered. The use of music or animated features may also be incorporated into the video and, if the story will be told from a narrative point of view, the narration will be created and coordinated with the footage.

Create a Video from a Customer Testimonial

If you’ve filmed an interview that was part of a customer testimonial, figuring out how to create a video from the interview is your next step. This process will largely involve filming the b-roll footage that is required to share the customer’s testimony and to back up any claims that they make on camera. Once you’ve got the testimonial interview, you will have a good idea for what your customer says and what supporting footage you should film in order to create the testimonial.

Because a customer testimonial essentially shows what a product or service did for the customer, how the customer benefitted from the product or service, and how the customer felt as a result of their purchase the b-roll footage will likely include images of the product or service in use, demonstrations of the product against competitor products that might have been mentioned, and shots that show off the advantages of the product and how it benefits the customer.

Like any other video, figuring out how to create a video from an interview with a customer that was part of a testimonial is going to include a heavy focus on post-production editing. B-roll footage, music, narration, and special effects will come together to produce the final cut that is fun to watch and engaging.

Create a Video from a Case Study Interview

Finally, if you’ve already filmed a case study interview and you have your customer footage prepared, it’s time to prepare any additional shots that you can and to capture the expert testimony that you need in order to create a case study video. Knowing how to create a video from an interview that you hosted with your customer ahead of producing the case study is certainly something that few business owners understand, but a film production professional will.

Start with the interview footage and review.  Plan your expert testimony and the interview questions that you will ask of your expert. This is largely based on the topic of your case study and the storyline that you are going to pitch to your audience through the case study. Once you’ve filmed your expert interviews and you have your customer interview, it’s time to create a video from an interview with a customer.

The final stages of learning how to create a video from an interview for the purpose of a case study involve post-production editing. This is where you’ll edit in the customer testimony, the expert testimony, b-roll footage, animations and visual effects, as well as any graphics or visually supporting documents that you may have to back up any claims that were made. This is a long and endearing process that many professionals choose to hire a film crew to assist with. For more information, give Beverly Boy Productions a call!