How Much Does a Brand Video Cost?

Producing a brand video is something that just about every business needs. Branded video content includes a variety of different types of videos that represent the unique industry, and ideas, of a brand without being self-promotional. The use of branded videos can build consumer awareness and increase audience recognition, which is why many businesses produce branded video content on a regular, rolling basis. If you’re thinking about producing a branded video, you’re probably wondering, ”How much does a brand video cost?”

The typical cost of a brand video is between $1,000 and $10,000 per finished minute. However, when clients as us, “How much does a brand video cost?” We like to provide them with a more refined answer that delivers insight into the exact expenses and how expenditures are determined when producing branded video content. It’s kind of hard to budget for an expense that has a $9,000 variance, so we’ve put together this guide to help you understand exactly how much a brand video can cost.

Factors Influencing Brand Video Cost

The first major consideration when it comes to how much a brand video will cost are the factors going into production. First and foremost, is the total length. A video that is 1 minute will naturally cost less (in most cases) than a video that is 5 minutes. Fortunately, most brand videos are about 2 minute or less long, so you can bet for a cost around $2,000 to $20,000 based on total finished time alone.

Another influencing factor in the cost of a brand video is the complexity of the video. Videos that include incredibly complex processes in production such as pyrotechnics on stage, or animations and special effects, are naturally going to cost more than a basic interview style video that requires no special effects or added features. If you’re really trying to keep your brand video production costs low, you can keep special effects, animations, and similar features out of the equation.

Additional factors that influence the cost of a brand video include:

• Crew size
• Location 
• Number of shoot locations
• Equipment needs
• Special gear

If you’re filming a video that requires advanced film gear or highlight technical equipment, you can expect costs to go up. This includes the use of drone footage, crane footage, or any aerial style footage.

Individual Costs to Produce a Brand Video

Hiring the professionals that are required for production of a brand video will account for much of the overall cost. Just as with any other industry, when you have crew members that have more experience, they are going to charge higher overall rates than crew members that are fresh out of film school or that have very limited experience. This is another thing to keep in mind when you are budgeting for your brand video and trying to keep costs low or at least to keep costs reasonable.

Keep in mind though, that sometimes you get what you pay for! Hiring someone with limited skill to produce a video that represents your brand could have negative repercussions if you’re not careful. You want to be sure that any video you have produced is going to reflect the level of professionalism and experience that you expect for your business as content that represents your brand can deeply impact the impressions that consumers have.

To help you understand the various crew related costs involved in producing a brand video we’ve put together this list:

• Film Director – up to $250 per hour
• Script Writer – up to $150 per hour
• Cameraman – up to $400 per hour
• Editor – up to $175 per hour
• Actors and Talent – up to $500 per hour
• Equipment – up to $100s per hour
• Studio Shooting – up to $400 per hour
• Narrator – up to $400 per hour
• Audio Files – up to $1000
• Video Rendering – up to $75 per hour
• B-Roll – expect to pay a percentage of total cost between 10% and 50%
• Miscellaneous Fees – may cost very little up to $1,000s extra

So, when you ask, ‘How much does a brand video cost,” we can’t provide you with an exact answer unless we have a lot of details from you upfront. We need to know what type of video you want to have produced, how long you want the video to be, and what kind of equipment and crew size we’ll need in order to produce the video.

Beverly Boy Production is Your Professional Brand Video Crew

Do you have additional questions besides, “How much does a brand video cost?” We’ve got the answers for you. Give Beverly Boy Productions a call to learn more about our rates and the requirements or details that we need from you in order to provide you with a full quote on the total cost of producing your brand video. We have more than two decades of experience and will use our skills and top professionals to produce brand videos that represent your business in the most professional, engaging, and entertaining way.