6 Design Tips to Help Stage Your Commercial Advertisements

Are you creating your very own commercial for your business? Congratulations! This is a big step, but before you jump right into things, you’ll want to have a strategy. For example, how are you going to stage the scene to make your product/service look it’s best? In this article, we’ll give you six tips to help you stage your next advertisement. 

Make a storyboard full of your ideas

One of the first things you want to do when setting the stage for your commercial is to make a storyboard. This should include all of your thoughts, including the script, and different locations. Every item should have a spot so that the scene looks put together. It’s essential to refer back to this when you’re filming, but don’t be afraid to reassess things. 

Make sure the background is clear from clutter and distractions

When you take a look at most commercials, you may notice that they are often on very clean sets. This is because you want the focus to be entirely on your product or service, not something else in the background. Get rid of any clutter and distractions, and only include items that can enhance the space or make it look more natural.

Use natural lighting, and brighten things up with plants

For an effective advertisement, you want to use as much natural light as possible, to create a warm and welcoming environment (unless your product/service involves the dark). Plants are a great addition, as they brighten things up and promote a sense of calmness. Purchase modern planters that are clean and sleek so that they complement the space nicely. 

Learn some hacks to make food look better

If you’re presenting some type of food in your commercial, then you definitely want to check out some of the popular food advertising hacks. For instance, shaving cream is often used instead of cream as it doesn’t melt and lasts longer, and apples and strawberries are often sprayed with deodorant to make them appear shinier. Check out these sneaky tricks advertisers use on food for more inspiration. 

Choose colors to represent different feelings

The colors in your scene should reflect the different emotions you are trying to project, so make sure you keep that in mind when filming. For example, you might have an individual surrounded by red products if they are feeling angry, or yellow if they are productive and happy. You can check out color psychology online to learn more. 

Remember where your cameras are

Lastly, one of the most critical design tips when filming your advertisement is to remember where your cameras are. If you’re shooting in multiple locations, then you want the shots to flow together seamlessly. Keep in mind where your cameras are, and everything will run smoothly. 

And that’s it! By following the six design tips above, you’ll ensure that you create a killer advertisement that draws in potential customers, and show off how great your products really are. Remember, if you want it filmed correctly, it’s always best to hire a professional. Good luck!