Choosing the Right Birmingham Media Production Companies

As a Birmingham business owner, you know the importance of standing out against the competition and you’ve probably heard a lot about how video can contribute to a successful marketing campaign. Perhaps you’ve recognized that more than 80% of internet traffic is the result of video? You realize video is important and that there’s no longer a question of whether or not you should add video to your marketing, it’s more a question of which Birmingham media production companies are most suited to helping you create the video content your business needs?

Choosing between all the different production companies available to assist you may seem like a daunting task. Can’t you just Google “Birmingham media production companies” and choose the first one on the list? Not so fast!

Deciding on the most appropriate production company for your business to work with is a matter of defining your own video marketing strategy and needs, researching local production companies and their skills, and taking the time to check references to ensure you’ve making the most educated decision for your business.

Here’s a quick checklist of tasks that will help you to ensure you’ve chosen the most suitable crew for the job. For additional questions, call 888-462-7808.

       1. Define Your Video Production Requirements

Before you can possibly choose between the various Birmingham media production companies available to assist you, you’re going to have to determine exactly what you need. What kinds of video content does your business need? What style do you like? What techniques are most important to you?

Defining your own video production requirements will help you to narrow down your search for local professionals that have the appropriate skills and resources to deliver your project. Are you looking for a production company that can live stream your business events? Are you interested in creating testimonial videos that you can share with clients? Do you want to create animated explainer videos that will help customers use your products? This is your first big decision.

      2. Search for Local Companies with Skills & Specialization

Instead of just searching Google for “Birmingham media production companies” and coming up with a list of potential 50 or more options to sort through, consider your own needs and use that to help you search.

Search by specialty or specialization and skill. For example, if you’re trying to produce animated explainer videos you’ll search for “Birmingham animated explainer video production” or for testimonials, you might search for “Birmingham testimonial video production.”

It’s also a good idea to ask around. Ask other area business owners, friends, family or anyone that may already have a history of creating video content for their business. Ask them who they use. Add a qualifier such as “animation” or “corporate video production” to narrow down your search.

      3. Review Past Experience & Client Satisfaction

With your list of suitable Birmingham media production companies in your hand, now it’s time to further narrow down your contenders based on their skill set and professionalism.

Review the portfolios and demo reels of each production company that you’re considering. Check out their experience and analyze the past work for each crew. Does their work resemble anything that you would consider using for your own business? How’s the b-roll? Does the technique appear professional?

Instead of analyzing all of the different projects for every production company on your list, consider making a list of just a few particular items that you’re looking for with each project. For example, if you want to produce an animated explainer, you might review portfolios but pay special close attention to the animation focus only. This up to your discretion but the purpose is to reduce the total amount of time that is spent analyzing your options.

      4. Discuss Budget

While budget should not be the sole deciding factor for you to decide on the most appropriate Birmingham media production companies to work with, we realize that it will be one of several deciding factors. There’s no getting around the “budget talk.” it has to happen.

Don’t expect to  pay $1,000 for a 3 minute professionally produced animation. It just won’t happen! Likewise, it’s important for you to understand that every video production company you speak with will have their own idea about budget and expenses. In this industry, you really do get what you pay for!

A lower budget is almost guaranteed to result in lower quality production.  A more significant budget should result in a more elaborate, and professional project. Be honest about what you’ve got to spend and work on finding a production company that can deliver your project on budget.

    5. Schedule Consultations

Face-to-face interviews or phone consultations are important to making your final decision on the right Birmingham media production companies to work with for your business.

During the conversation you should be prepared to ask a wide range of questions about the production company as well as to answer questions about your project. The production company should be engaged and interested in what you have to say. They should also show interest in your project and in working together.

After the meeting, you should have what you need to make a decision on who to hire. Choosing the right Birmingham media production companies after you plan your own project needs, review local production opportunities, examine past client work and chat via phone or face-to-face to hammer out individual aspects of the project should come rather easy.

Trust your gut and go with whichever production company appeared most interested in your project, most skilled, and most professional overall.