Video Production for Assisted Living Facilities
Baby Boomers represent the second largest living adult population in the U.S. accounting for an estimated 69.6M people between the ages of 58 and 76, many of whom require senior care services & support offered by assisted living facilities. As the population of senior adults that are not quite ready for nursing care, but who do need some support services, continues to rise, the assisted living facilities industry will equally rise in both need and in profits.
Video Production for Assisted Living Facilities earmarks a number of potentially advantageous opportunities for assisted living facilities including the creation of marketing & promo videos that can boost social media reach and revenue, as well as training video production to scale back the necessary resources required to bring new hires up to speed.
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At Beverly Boy Productions we provide expert video production services for assisted living facilities to improve audience reach, increase brand growth, and generate consistent marketing & training programs that will further benefit the brand. Today, one third of all internet activity involves watching videos online, so if you’re not utilizing video in your assisted living facility marketing campaigns, you could be missing out on a huge market of consumers that could potentially require the support & services provided by your brand.
Promotional Videos for Assisted Living Facilities
Promotional videos are some of the most common styles or types of content produced by marketers that are just getting started with video content, but they’re more than just a sales tactic. Promotional Video Production for Assisted Living Facilities:
– Engage your target audience and pique their interest in your business.
– Improve audience reach allowing you to market your brand to a larger audience.
– Place you ahead of the competition by creating a stronger audience recognition of your brand.
A huge part of promoting your business to the individuals and loved ones that require assisted living support is about getting your name out there and positioning yourself in your target market as the direct resource that can provide a solution to senior needs. Promotional videos can help you achieve this goal!
Marketing Videos for Assisted Living Facilities
Video content simply shouldn’t be overlooked as a key element of your marketing strategy, especially if you’ve already began to build digital campaigns through a website, landing page, social media, or email outreach. Marketing Video Production for Assisted Living Facilities can:
– Provide your audience with a desired opportunity to learn about the products & services you offer.
– Convince consumers to call or visit your facility.
– Create a brand message that will have significantly higher overall reach for your business.
– Help your audience to retain information that is important to your business.
– Improve your marketing leads, conversions, and revenue.
Many expert marketers are already using video to their advantage to promote assisted living facilities to the elderly, seniors, or those who have special conditions which result in their need for additional support and care. Of the marketers that are using video, 83% state that video has increased the amount of time visitors spend on their website or landing page, and 87% are satisfied with the ROI that comes from their video marketing campaigns.
Training Videos for Assisted Living Facilities
Although this industry struggled slightly during the COVID-19 pandemic, revenue is expected to continue on a positive growth scale into the near future. With industry growth comes the need to hire additional support crew including nursing staff, patient care coordinators, independent living support specialists, rehabilitation providers, counselors, and things like dietary aides, nutritionists, on-site specialists, cleaning professionals & security. That’s a lot of people to train!
Training Video Production for Assisted Living Facilities can drastically reduce the total amount of resources that are required by facility owners to bring on new employees and staff. Not only do training videos ensure consistency and compliance in training across multiple facilities, or departments, they also:
– Reduce total training time without reducing training content & knowledge.
– Improve training outcomes & productivity.
– Reduce consumer questions & provide always-available answers.
– Offer flexible training opportunities that make employees more likely to engage.
Providing a video-based training program that will educate your employees and help them to better understand the responsibilities that come along with their role within your assisted living facility or home can improve employee commitment to your business & reduce turnover rates.
Interview Videos for Assisted Living Facilities
Expert interview videos that represent the niche specific experience behind your assisted living facility can improve audience trust & confidence in your facility. When your primary conversion is about getting loved ones or the individuals themselves to commit to moving into your assisted living center, trust is absolutely essential. Without it, you’re not going to achieve the conversions that you need to fill your facility with seniors that require the assistance and support you provide.
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At Beverly Boy Productions we work closely with you to establish expert video interviews that can be shared on your landing pages, website, and in email campaigns to boost audience support for your facility. These, and various other expert services in Video Production for Assisted Living Facilities , can help you to increase your admission rate, fill your facility, and generate higher revenue for your assisted living brand.
