Learning How to Use Video to Market Your Business

Learning how to use video to market your business in 2022 it more important than ever before! With more brands increasing their spend on video advertising, and consumers watching more video than ever, there’s never been a better time to put video marketing to work for your brand. If you’re not already marketing your business with video, you’re potentially missing out on the 100 minutes every day that the average consumer spends watching video content online. That figure is also expected to continue to grow over the next several years as video makes up more than 80% of search engine traffic.

As a business owner, the decision to figure out how to use video to market your business is certainly something that you should be spending time and some of your budget on. To help you get started, we’ve put together a list of some of the ways that businesses are already using video to promote their existing businesses and brands.

1. Explainer Videos

The use of explainer videos to market your business is valuable at all stages of the sales funnel but mostly at the top and middle. This is your opportunity to explain to prospective customers what your products or services are, how they solve problems, and what makes them valuable. Explainer videos are also ideal for building credibility and helping to create your brand as an authority on your niche.

2. Testimonial Videos

Customer testimonial videos are ideal for marketing your business at the middle and bottom of the sales funnel. Creating customer testimonials will help you to boost trust in your business, and since these interview-driven videos are pretty simple to produce, they’re affordable, too! Consider using them in your email marketing, on your website, and on social media to build audience trust in your brand.

3. Vlog Videos

Many businesses are turning to vlog videos to market their business. In fact, learning how to use video to market your business with a vlog is literally as simple as just converting your top blog posts into video blogs and then growing your vlog database from there. People are more interested in video than any other media source right now, so it just makes sense to convert your written text blogs into video blogs to increase exposure for your brand.

4. Behind-the-Scenes Videos

The use of behind-the-scenes videos that showcase what it’s like to work for a business or brand and what the working parts are within the company can help to humanize the business and build trust while also offering prospective customers a sneak peak into the brand. These videos are valuable as long as they tell a strong story and it resonates with the audience.

5. Educational Videos

Learning how to use video to market your business often begins with the production of educational videos which represent your brand. Consider these videos for use on social media, your website, in your blog, and anywhere that you can insert a video to educate your audience on topics relative to the brand. Educational videos are great for describing complex topics, and for deep diving into concepts which would otherwise be too difficult to understand in written form.

6. How-to Videos

How-to videos and tutorials are a great way to help your audience learn how to perform a particular task. These are ideal if you sell a product or service that requires the audience to understand complex details about how to operate it or use it. Producing how-to videos that showcase how-to use your products or services will help you not only to gain customers but also to keep existing customers satisfied with your business or brand.

7. Branded Videos

The use of branded videos that show off the personality and unique details that apply to your business can help to build up audience connections and trust among your core viewers.  Branded videos are also ideal for boosting morale and for building up a sense of connection among your audience. Consider these videos to share your corporate mission and help your audience feel like they can understand your business and relate to it.

As you can see, learning how to use video to market your business is really all a matter of determining your video goals and what it is you wish to achieve with your content and then choosing the most appropriate style of content to build for your brand. It can take some time to effectively plan out your marketing and advertising campaigns, especially when video is involved, but the end result is a successful marketing campaign that’s going to:

• Increase awareness for your business.
• Generate more customers for your brand.
• Drive traffic to your website.
• Increase revenue for your business.
• Generate stronger conversions among your audience.
• Keep your customers satisfied.
• Retain more customers long term.

If you’re ready to grow or scale your business, it’s time to learn how to use video to market your business from the beginning of the sales funnel, right to the end! Give Beverly Boy Productions a call and we’ll work with you to devise a video marketing campaign that’s right for your brand!