Video Production for the Retirement Community Industry in Durham  

The retirement community industry generates over $75 billion and has over 1,000,000 personnel. With the current economic boom that is happening, those numbers will rise for retirement communities. An effective marketing campaign helps you succeed among the competition. Other forms of advertisement are good, but Video Production for the Retirement Community Industry in Durham is a crucial thing to consider for the 50,000+ nursing homes across the U.S. We also service Chapel Hill, Wake Forest, Holly Springs, and Garner.

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Video has been shown to be an effective marketing strategy for retirement communities. It allows you to reach potential residents while keeping current ones. Beverly Boy Productions works with Durham retirement homes to produce effective, captivating testimonial films, expert interviews, and promo videos. Our team employs video to show the world everything your company has to offer as well as the effect you have on the families you have earned the confidence of. This draws in your audience and assists you in achieving your numerous marketing objectives.

Promotional Videos for the Retirement Community Industry

Highlighting your retirement community is essential while trying to connect with new inhabitants. Promo videos keep you in the public eye, which is good for current residents. Promotional Video Production for the Retirement Community Industry in Durham engages audiences, making it likely that they recognize your business and return as a paying customer.


Promotional videos for retirement communities work by being brief and captivating. They obviously work for television, but many businesses also post promotional videos online, including on their websites, in email campaigns, on social media accounts, and in other online locations where their potential customers may be. An average internet user spends almost two and a half hours on social media, and it’s anticipated that number will rise. A quick but impactful film posted on your social network pages could boost audience interaction, invite new customers, and publicize your company worldwide. We also service Person County Wake County, Chatham County, and Orange County.

Marketing Videos for the Retirement Community Industry

Video Production for the Retirement Community Industry in Durham is important, just like it is for other industries. With over 82% of the internet consisting of video content, you do not want to miss out on this option for your business.

Whether you’re a continuing care community, a nursing home, a village, or another business, video marketing is one way to help families find your business.

Some of the benefits of video marketing are:

      • It shares the word about your business, products, or services
      • It establishes your business as an authority in the industry
      • It increases your credibility and boosts trust with clients
      • It influences consumer purchasing choices (90% of people admit that a video has helped them make a buying            decision, according to Forbes)

You have the opportunity to establish trust with your audience through video marketing, educate potential clients about what you have to offer, and promote your goods or services on social media or your own website.

Effective and professional marketing Video Production for the Retirement Community Industry in Durham will help families who are in search of a trusting community to let their  family members reside without feeling regrets. Being able to produce a professional marketing video for your retirement community will attract new families to be clients, as well as keep the families you have within your retirement community.

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This type of video also shows the type of retirement community and senior living options, including:

   • Age-restricted communities
   • Independent Living
   • Continuing Care 
   • Assisted Living
   • Nursing Homes and Skilled Nursing Facilities
   • Continuing care
   • Convalescent home
   • Convalescent hospital
   • Old folks’ home
   • Retirement facility

Training Videos for the Retirement Community Industry

Training in the retirement community industry is crucial in keeping your business going and growing. New senior care professionals come and go, but personalized training videos can remove the issues that come with in-person training, allowing businesses to save time and money when training staff, while also improving learning outcomes for employees.

Training videos are able to:

      • Improve employee watch rate; employees are 75% more likely to engage in video training than they would with          other methods of training
      • Improve flexibility; an estimated 42% of employees prefer the flexibility of video over in-person training or                  manuals
      • Raise knowledge retention rate; people recall upwards of 90% of what they see in a video compared to about             20% of what they read
      • Make training more effective and affordable; each video can be used many times, and better comprehension              makes videos 83% more effective

Videos engage and interest your senior care professionals while keeping training consistent throughout.

Training Video Production for the Retirement Community Industry in Durham guide prospective senior care professionals to the senior care facility options that they can work in, which include:

   • Independent Living
   • Residential Care Homes
   • Respite Services
   • Assisted Living
   • Memory Care
   • Skilled Nursing
   • Retirement Community

Interview Videos for the Retirement Community Industry

Today, interview videos for the retirement community industry include many types of videos and are not just limited to one. Expert interview videos for retirement communities describe your team’s viewpoints. Customer interviews, however, provide your intended audience the chance to hear what your present clients have to say about your company. We also service 27587, 27592, 27540, and 27707.


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Both of these can help your company gain reputation and win over clients’ trust. They provide professional knowledge and a viewpoint that customers can understand. Whether you want to discuss the leadership of your business or what clients have to say about it, interview Video Production for the Retirement Community Industry in Durham helps your senior care facility rise above the rest.

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