How to Make Interactive Videos that Captivate Viewers

There’s no question about the power of video. Consumers love video content and brands are finally seeing the importance of video at each stage of the purchase cycle. We’re showing you how to make interactive videos that captivate viewers and keep them watching. Interactive video content is the key to connecting and engaging your audience. Continue reading to learn how to create an interactive video for your brand.

What is Interactive Video Content?

Interactive video content is a relatively new concept that involves allowing the viewer to define the path or story that they are told. The video will start with a particular topic and lead to a clickable option that allows the viewer to choose the next step.

Viewers define the flow of the video from one topic to the next by interacting with on-screen objects.

While interactive video content can be as simple as showing a video and including a clickable list of topics from which the viewer can choose for the next line of content, the most powerful interactive video content is more refined.

Viewers answer questions or make choices based on their interests throughout the video and this directs the navigation of the content. Interactive video is powerful.

So powerful that:

• Interactive video engages viewers more than traditional video.
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• Viewers spend 47% more time on an interactive video than they would on a traditional video.
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• Studies show that interactive video is 32% more memorable than a traditional video.
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• The ROI on interactive videos is 52% higher than the traditional video.
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• 78% of marketers believe interactive video is an effective strategy.

Let’s take a look at how you can create interactive videos that captivate your audience.

FAQ Videos

Not just any FAQ video, an interactive Frequently Asked Question series. Businesses that use video to answer frequently asked questions can improve engagement with interactive video. In this scenario, viewers answer questions throughout the video to define the path that content is delivered on.

As viewers answer the questions, relevant content is delivered. As a result, the consumer gets their questions answered without having to call a call center or otherwise interrupt the business.

This leads to a more satisfying customer experience and since viewers are essentially choosing the flow of the content, they are more likely to watch the entire video versus just a snippet.

Lead Generation Videos

Increased conversion rates is one of the many benefits of interactive video. If your objective is to generate more leads or to close more sales, consider interactive video content that includes clickable buttons that lead directly to the sales page!

Or, better yet, include a lead capture form right in the video! The easier you make it for your customer to take action and do whatever it is you want them to do, the better your conversions will be.

Allowing consumers to purchase a product or service directly from the video is a great way to boost conversions. Although this isn’t the most interactive approach, it can work for some businesses. For lead capture, consider forms in the video that ask viewers to provide data.

We see this in lead generation videos that ask for an email address to receive a newsletter or a phone number to receive a return call.

Educational Videos

Remember the statistic above, “Studies show that interactive video is 32% more memorable than a traditional video.” Imagine educational video content that is 32% more memorable.

Educational video content that allows viewers to skip ahead, repeat a section, or watch additional animations to further define a subject are just a few of the ways organizations are helping consumers interact with educational videos.

Videos that offer brief training on a subject followed by questions to determine understanding keep users engaged and focused on the topic. Interactive educational videos and educational content is not just for schools. Many organizations are now using interactive training videos to help employees learn the ins and outs of their roles.

Consider any of these methods to create interactive videos that captivate viewers. Need help? Call Beverly Boy Productions at 888-462-7808 to get started with interactive video content today!