How to Build a Video Content Sales Funnel

If you’re not familiar with the importance of videos in sales funnels, you’ve most likely been sleeping under a rock! Video is not only a value to brands, it’s an absolute must for any marketing initiatives. In fact, statistics show that video is so important these days, 85% of consumers are looking for more video content from the brands they love. Learning how to build a video content sales funnel that drives your audience down the funnel from learning about your products to actually making a purchase is key to the success of your marketing campaigns.

So, should you fully commit your entire sales process to video? At bare minimum, you should have videos at each stage of the funnel! In fact, research shows that consumers prefer video over all other forms of content, so it makes sense to commit your marketing expense to video content as we shift from blogs to vlogs, from newspapers to video news, and from the use of written content to heavy use of video.

What is a Video Content Sales Funnel?

A video sales funnel represents the use of a collection or series of videos to attract your audience and draw them down the sales funnel as you educate them about your products and services and promote your brand. Ultimately, this will convert your audience into paying customers, and with time you’ll find that your video content proves more powerful for your business marketing initiatives. In fact, according to recent statistics, video content is:

• The chosen content of senior executives. 59% opt for video over written content when available.
• The best content to keep visitors on a page. 83% of marketers say video keeps viewers on websites longer.
• The best option for gaining qualified leads. 66% of marketers say video helps them get more qualified leads than other forms of content.
• Preferred by internet audiences. 85% of the internet watches video.

Video content can be used to attract your audience, educate them, and drive them down the sales funnel converting them into customers. The use of a video content sales funnel will improve your sales cycle and generate increased ROI for your brand.

How to Build a Video Content Sales Funnel

So, how do you go about building a video content sales funnel that will work to attract your audience and generate sales? It all starts with producing video content for each stage of the sales funnel. Video sales funnels are designed, by nature, to increase brand awareness among audiences, and turn prospects into customers. 

Start by building content that will help people see your brand online. This means you’ll create videos that target specific problems that people might have as they apply to the products or services that you provide. Producing these kinds of educational content and informative videos will help more consumers begin to find your brand and the content you provide on social media or elsewhere online. 

As your audience is engaging in these branded videos, they’re going to start to find answers to common questions that they might have. They’ll be learning about how your brand happens to be present with the answers to their concerns regarding various problems they’re struggling with. This is through your video content sales funnel approach in which you have educational content that is branded at the very top of your funnel.

Further down the funnel, your audience will find your brand providing a solution to the problems they are struggling with. As they see that you happen to provide the products and services that can help them, they start to enter the decision making phase. They are also, at this time, stepping down the sales funnel.

This is where your audience is ready to start considering your brand (or others) to purchase from as a solution to their problem. By creating video content for this stage of your sales funnel, you can target your prospective customers with engaging content that helps them to compare your products or services to the competition, find value in your offer, and move closer toward purchase.

At the bottom of the video content sales funnel, you’ll have videos that help your audience with their purchase decision. This includes creating videos that show your products or services being used, how to get the most out of special features or offers, and what to use your products or services for. 

The Video Content Sales Funnel at a Glance

To help you visualize the video content sales funnel and what it should look like for your audience, consider the following:

• Top of the funnel – use videos to attract an audience that could benefit from your products or services.
• Middle of the funnel – educate your audience and help them become aware of the products, services, and solutions you provide.
• Bottom of the funnel – convert your audience with videos that reinforce value and show off the benefits of your products, services, and solutions.

Need help creating a video content sales funnel that will attract your prospective customers, educate them and convert them into paying clients? Give Beverly Boy Productions a call!