Video Production for the Retirement Community Industry in Newark
The retirement community industry generates over $75 billion and has over 1,000,000 personnel. Considering the post-COVID 19 economy rebound, those numbers can go up at any time for retirement communities. An effective marketing campaign is essential for positioning yourself as an expert so that you can succeed among the competition. Compared to other types of advertisement, Video Production for the Retirement Community Industry in Newark is a must to consider for the 50,000+ nursing homes across the U.S. We also service Harrison, Kearny, East Orange, and Irvington.
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Video production is an effective marketing strategy for retirement communities because It allows you to reach potential new residents while retaining your current ones and making everyone happy. At Beverly Boy Productions, we work closely with Newark retirement homes to create impactful promo videos, expert interview videos, and compelling customer testimonials that all show the world the services your business offers and how you help families. This engages your audience and allows you to reach your marketing goals easier and faster than in other ways of marketing.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is crucial in finding and bringing in new residents. When promo videos keep you in the spotlight, you also keep more of your current residents. Promotional Video Production for the Retirement Community Industry in Newark engages audiences and helps them recognize your business as a star in this industry, which turns them into paying customers.
Promotional videos for retirement communities work best when they are short, yet captivating. While they work very well for television, most brands share videos across online platforms, such as your business website, social media, email campaigns, and anywhere else you expect your audience to go on their time online. The average internet user spends nearly two and a half hours on social media, and that is increasing. A short, effective promotional video on social media can lead to more engagement, invite new residents, and share your business with the world. We also service Passaic County, Bergen County, Hudson County, and Union County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Newark is crucial, just as it is in any other industry. With over 82% of the internet consisting of video content, this is a prime chance you don’t want to pass up.
Whether you’re a continuing care community, a nursing home, a village, or something else entirely, video marketing can help families find your business.
Some of the benefits of video marketing include:
• Spreading the word about your business, products, or services
• Establishing your business as an authority in this competitive industry
• Increasing brand authority, building trust with clients
• Influencing purchasing decisions (90% of customers say video sways them when making a buying decision, according to information from Forbes)
Video marketing offers an easy and unique way to build more trust with your audience, inform potential customers of what you do and offer, and share your brand or business across almost any platform out there, from social media to your own business website.
Effective marketing Video Production for the Retirement Community Industry in Newark will help families who are in search of a trusting community for their elderly family members find one without regrets. Being able to produce a professional marketing video for your retirement community will bring in new families as you keep the families you already have living in your retirement community.
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This type of content shows the type of retirement community and senior living options which can be:
• Age-restricted communities
• Independent Living
• Continuing Care
• Assisted Living
• Nursing Homes and Skilled Nursing Facilities
• Continuing care
• Convalescent home
• Convalescent hospital
• Old folks’ home
• Retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is crucial in keeping your business running. Brand new senior care professionals may come and go, so you are having to train often. Personalized training videos remove the issues that come with in-person training, allowing businesses to save time and money while improving learning outcomes for their professionals- both old and new.
Training videos:
• Have a better employee watch rate; employees are 75% more likely to engage in video training than they would with other types of training
• Offer more flexibility; an estimated 42% of employees prefer the flexibility of video over other forms, like in- person training or written manuals
• Have a higher knowledge retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Make training more effective, while reducing costs; each video can be used over and over, and improves comprehension of the material, which makes videos 83% more effective
Videos are an accessible way to engage your senior care professionals while keeping training consistent.
Training Video Production for the Retirement Community Industry in Newark will guide prospective senior care professionals to which type of senior care facility options that they may be available to wok in, including:
• Independent Living
• Residential Care Homes
• Respite Services
• Assisted Living
• Memory Care
• Skilled Nursing
• Retirement Community
Interview Videos for the Retirement Community Industry
When you hear “interview videos,” do you think of job applications? Interview videos for the retirement community industry include other types of videos. Expert interview videos for retirement communities are videos that share your business’s team and industry leaders ideas. Customer interviews are another variety that allows your audience to hear what real customers have to say about your business. We also service 07111, 07018, 10577, and 07306.
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Both of these can build credibility for your business and increase understanding with prospective customers. They share insight from professionals as well as a point of view they can relate to and need. Whether you’re interested in sharing what people have to say or what your company’s leadership thinks about your business, interview Video Production for the Retirement Community Industry in Newark is a great way to help your senior care facility rise above the rest.
