Video Production for the General Freight Trucking Industry
The general freight trucking industry which represents less-than-truckload (LTL) operations across the U.S. is responsible for the shipment of freight loads that are combined with a variety of other product shipments. An industry largely influenced by macroeconomic factors indicative of nationwide per capital disposable income influence, the general freight trucking industry achieves distinct marketing and advertising goals through a diverse mix of media components including video marketing. Video Production for the General Freight Trucking Industry, therefore, is one of several essential media elements that makes up a successful marketing campaign for LTL operators.
A mere fraction of the overall size of the long-distance freight trucking industry, the general freight trucking LTL industry employs just over 500K people across about 126K businesses accounting for a total market size of more than $86 billion dollars. As much as many of the services provided by LTL operators are necessary for the shipping and movement of goods locally, building a strong brand awareness and presence online and offline is essential to business growth in this competitive and ever-growing field.
For continued growth of consumer interest and demand, businesses in the general freight trucking industry must look to new ways of utilizing technology for marketing and advertising purposes. Industry leaders recognize the value behind Video Production for the General Freight Trucking Industry and the potential benefits that come along with the utilization of video media to grow, engage, and convert consumer audiences.
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At Beverly Boy Productions, we provide many different video production services for general freight trucking operators & brands. Whether you’re looking to promote your business during an economic downturn in order to churn up addition revenue, or it’s time to drive more consumer traffic to your marketing media campaigns, our promotional videos and marketing videos can help you success online and off. As you grow, turn to our internal media components, including the production of training videos, to keep your entire team engaged and prepared for the next transport.
Promotional Videos for the General Freight Trucking Industry
As much as the general freight trucking industry is poised for growth, it’s also experienced more competition in recent years than ever before. To stay ahead of your competition with your audience targeting, your business must always be thinking about the marketing and promotions that make up the foundation campaigns for your brand.
Promotional Video Production for the General Freight Trucking Industry can help your business achieve annualized growth goals, increase revenue, and boost audience engagement across the brand. Short promotional videos target audience emotions enticing the prospect to engage with the brand & to ultimately become a paying customer. These branded videos keep your trucking or delivery business fresh in the minds of your target audience encouraging them to take action when the time is right.
Marketing Videos for the General Freight Trucking Industry
General freight trucking and logistics companies benefit from building a consistent and strong brand awareness among prospects and existing customers. Marketing videos for general freight operators promote the brand, share the brand’s story, and can be used to educate and entertain the target audience across social media channels as well as elsewhere online and on television.
In fact, statistics have proven that brands focused on video marketing can have up to 70% higher overall brand awareness, up to 51% higher organic traffic, and up to 34% interact in sales. These are just a few of the many potential benefits of marketing videos for the general freight trucking industry:
-Greater social visibility.
-Stronger audience exposure and engagement.
-Increased audience understanding of services.
-Greater popularity of services across multiple web platforms.
-Increased sales & scalability.
General freight trucking operators know the value of introducing marketing videos into their promotional mix in order to drive consistent improvements in sales & revenue across the brand.
Training Videos for the General Freight Trucking Industry
As logistics and general freight trucking grow so too will the need for diverse, affordable, and easy to administer training programs. Fortunately, training videos fulfill these unique obligations while equally providing accessibility to workers, increased flexibility, and stronger information retention, without increasing overhead costs.
Training Video Production for the General Freight Trucking Industry can mitigate many of the immediate concerns that come along with industry growth and expansion including the fulfillment of industry specific roles in logistics, shipping and receiving. Training videos have many benefits for workers, and for the employer, including increased accessibility, stronger engagement, and improved mastery of skills. This is why many general freight trucking operators are turning to professional video production services to aid in the expansion and training of their workforce.
Interview Videos for the General Freight Trucking Industry
Some of the most successful interview videos for the general freight trucking industry are those that focus specifically on delivering expert insights through extensive audience engagement practices. Interview videos, including both those that focus on niche expertise and those that focus on sharing the customer experience can be quite impactful for the end user.
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At Beverly Boy Productions we work closely with businesses in the general freight trucking industry to provide a wide range of video production services that can meet very diverse business growth, marketing, and industry specific needs. To learn more about Video Production for the General Freight Trucking Industry, give Team Beverly Boy a call!
