Video Production for Credit Unions
As a $103 billion industry, credit unions comprise over 20,000 businesses and nearly 350,000 employees. As one of those 20,000 credit unions, a top-quality marketing campaign where you’re reaching your targeted audience will help you meet your marketing and internal communication goals. To step up your advertising game, Video Production for Credit Unions is something to consider if you want to stand out.
Video marketing is essential in promoting the services your credit union offers. At Beverly Boy Productions, we work with credit unions of all sizes to create impactful promotional videos, training videos, customer testimonials, and much more. With video production, we can share the benefits of your credit union and what your services offer your community. This efficiently engages and builds trust with your audience, helps establish your credit union as an authority among the rest, and ultimately brings customers to your credit union.
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Promotional Videos for the Credit Union Industry
Highlighting your credit union is critical in reaching new customers. Promotional videos keep it in the spotlight while also maintaining current customers. Promotional Video Production for Credit Unions captures the attention of your target audience. This helps them recognize you, making them more likely to return to sign up as members of your financial institution.
Short, captivating promotional videos are optimal for the credit union industry. They’re appropriate for television advertisement, but many businesses utilize promotional videos on their online platforms. These include your social media pages, email campaigns, and your very own business website. The average internet user spends nearly two and a half hours on social media. That number is only expected to grow. A short but engaging promotional video on your social media page could not just improve engagement; it could invite new customers to your credit union and share your services with the world.
Marketing Videos for the Credit Union Industry
Video Production for Credit Unions is as crucial as any other industry. With over 82% of the internet consisting of video content, this is an excellent opportunity that your marketing endeavors cannot miss out on.
Whether you want to share your new vehicle loans or the details of your member business loans, video marketing is an excellent way to shine a light on your services. Some of the many benefits of video production include:
– Spreading the word about their business, brand, products, or services
– Establishing the business as an authority in the credit union industry
– Increasing brand authenticity, building trust and credibility with clients
– Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video production offers a remarkable way to build trust with your audience, inform potential customers, and share your service across any platform, from social media to your own website.
Training Videos for the Credit Union Industry
The last thing you want to do is have tellers walking in and out of a revolving door in the credit union industry. Brand new tellers may come and go like a revolving door, but that can be prevented. Personalized training videos remove many of the hassles of traditional in-person training. Training videos allow business owners and directors to save time and money while learning outcomes develop for their employees.
Additionally, training videos:
– Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
– Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
– Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
– Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
This type of video is a simple and accessible way to engage your financial professionals while maintaining consistent, top-quality training throughout your business.
Interview Videos for the Credit Union Industry
When you think of interview videos, you might think of the job application process. However, interview videos can highlight your services by interviewing those who currently interact with or have interacted with your business. For example, expert interview videos share the perspective of industry leaders. On the other hand, customer interviews share what your clients say about your credit union’s services. This video is something potential customers may be able to relate to and connect to on a personal level.
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Both expert interviews and customer interviews have their benefits. They share insight from professional points of view and a perspective your clients can relate to. Additionally, they build credibility for your business while improving the understanding of prospective customers. Whether you’re interested in sharing your business’s leadership or what your customers say, Video Production for Credit Unions is an incredible strategy for bringing attention to your credit union.
