5 Benefits of Producing Great Product Videos for Your Website
Video is the fastest-growing form of content to be posted online and currently accounts for upwards of 75% of all searches and views in Google. Product videos are one of the many opportunities that a business has to showcase the value of its offering to consumers. A professionally produced product video can increase consumer trust, boost their confidence in your brand, and encourage the sale. These are just a few of the many benefits that come from producing great production videos for your website. Below, we outline a few more benefits of producing great product videos for your brand.
1. Higher Conversions
Producing great product videos can increase your website conversions and email outreach conversions, too. Statistically, the use of professionally produced product videos has the power to increase consumer confidence in your brand — 80% of consumers mention that they purchased a product after watching a video. Additionally, a recent test by an e-commerce company mentioned that they saw a 144% increase in sales from their website after adding product videos to their main pages.
2. Higher Rankings in Google
Adding product videos to your website benefits SEO thus increasing your Google rankings. Website pages that include a video are 50% more likely to rank on the first page of Google. This means that simply adding a professionally produced product video to your product pages of your website has the potential to increase your rankings. Additionally, by adding product videos to your website and to Youtube, you have the power to potentially rank for the more than 3B searches per month that take place on Youtube.
3. Increased CTR
Great product videos can increase the total click-through rate for your website, too. Not only will webpages with a product video be more likely to be viewed, so will your email outreach campaigns. The addition of a product video to an email outreach campaign can boost your click-through rates by up to 200% or more.
4. More Shares
Great product videos increase the frequency of shares for your website too. When a consumer comes to your website, sees a great product video, and feels comfortable with your band there’s a great chance that they will share the video or the website that they found the video on. The more eyes that you have on your products and your website, the better your chances are for conversions.
5. Engagement & Increased Consumer Trust
The addition of great product videos to your website will help to increase engagement and trust among your consumer audience. Professionally produced product videos not only humanize your brand (which is especially important for e-commerce sites) they also stand to help customers visualize the product quality and value that they can expect from their purchase — both help them to feel more at ease with the decision to purchase the product!
Ready to create great product videos for your website? Give Beverly Boy Productions a call today!