How to Use Live Video in Marketing Campaigns
Video is widely recognized and accepted as the fastest growing content medium for mobile devices, but do you know How to Use Live Video in Marketing Campaigns? Unlike standard video, live video requires real-time interaction among your audience and your brand, but because of this interaction, people spend more time watching live videos than they do on pre-recorded video content.
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If you’re wondering How to Use Live Video in Marketing Campaigns to engage your audience, boost brand recognition, and generate more sales, you’ve come to the right place.
Why You Should Use Live Video in Your Marketing Campaigns
First, let’s take a quick look at why you should Use Live Video in Marketing Campaigns. According to a recent study conducted by Livestream.com, 80% of users prefer watching live stream over reading a brand’s content. Your audience likely wants to see live content from you more than it would like to read your existing posts and content. People are able to digest and retain video faster and more easily than they can written content. That’s why we retain up to 95% of what we watch or see on video versus just 10% of what we read.
Conversion rates on livestream events are pretty high, too. In fact, when a livestream shares details about a particular event or situation, the audience is 67% more likely to purchase a ticket to a similar event. While a typical text based advertisement will convert just a few percent of the traffic, a video post will convert 67%.
Another reason that you should consider the use of live video in your marketing campaigns is the fact that live videos get more comments, they are shared more and they generate significantly more interaction over various other forms of content.
How to Use Live Video in Marketing Campaigns
Streaming live video provides a multitude of uses for business owners. Not only can you learn How to Use Live Video in Marketing Campaigns that involve your own website, but you can also benefit from the use of live video on your social media. In order to use live video in your marketing campaigns, you’ll want to consider the following:
-Make sure you have a production plan. Don’t wing it!
-Have a strategy in place and make sure you have a plan B.
-Don’t be afraid to take some risks.
-Make it clear to your audience that you care about them.
-Make sure to thank your fans with extras (prizes, private live steams, other scenarios)
-Know when to ditch the script and have fun with it.
Figuring out How to Use Live Video in Marketing Campaigns that you’re most focused on can be incredibly powerful for your brand. Decisions like this have the power to help you grow your brand exponentially when compared to text based marketing, blogging, or similar marketing opportunities.
Ways to Use Live Video in Your Marketing Campaigns
If you’re trying to find unique ways that you can use live video in your marketing campaigns, it’s important to think carefully about your audience, your goals, and your business. Companies are using live video to their advantage in a variety of ways, but not all of them are likely to be ideal for your business. Live stream video should provide you with the opportunity to connect with your audience, share your brand story, and create an enriching customer experience for your audience that they’re remember.
You have endless opportunities to use live video marketing in your campaigns. Consider the following:
-Live Q&A sessions with your audience.
-Live customer support.
-Live announcements of new products, services, or events.
-Live interviews with your top representatives.
-Live influencer interviews.
-Special Hosts on Livestream, similar to partner blogs.
-Live events.
-Backstage livestreams or behind-the-scenes.
Any of these options provides you with a way to use live video in your marketing campaigns to generate brand awareness, increase interactions and engagement, and overall improve the relationships that are made between your consumers and your brand.
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Additional Ways to Use Live Video in Marketing Campaigns
Still not sure if this is what you want to do? If you’re thinking about additional ways that you can learn how to Use Live Video in Marketing Campaigns, there are still many more opportunities for you. You could literally use live video in just about any stage of your marketing campaigns whether you’re trying to increase awareness, improve brand recognition and describe the products or services you offer when a decision is about to be made or encourage a sale or other conversion.
Consider these ways that you could Use Live Video in Marketing Campaigns:
-Show a day in your office.
-Show off personal interaction with your customers.
-Show live stream video of your business after hours.
-Show live video of impromptu employee interviews.
-Show live stream lunch breaks with your employee.
-Turn past blog topics into a live stream conversation with your audience.
-Discuss upcoming events on live stream.
-Show product demonstrations on live stream.
-Share breaking news about your business on live video.
-Provide company updates on live video.
Pretty much anything that you could share in a pre-recorded video could potentially become the basis for a live stream video with a bit of support. As you learn How to Use Live Video in Marketing Campaigns more effectively, you’ll also find that the process gets a little bit easier as you go, too!