Best Practices & Strategies for Producing Attention Grabbing Videos
The average audience has an attention span of about 8 seconds and that is shrinking with each year. Producing attention grabbing videos is something we get asked a lot about at Beverly Boy Productions. The truth is, the best practices and strategies that you use to produce the most attention grabbing videos will depend largely on the audience that you’re trying to target.
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Naturally the efforts to attract the attention of a teenager will be different than those that are used to attract the attention of a doctor or professional and those will be different than what is used to attract a mother.
Thus, the first step you can take towards producing attention-grabbing videos is to research your audience. The more you know about your audience and how they engage, the better.
Here’s What You Want To Know
Whether you’re targeting people that are young or old, rich or poor, the following best practices and strategies for producing attention grabbing videos will help you to engage your audience and connect them with your brand. Ultimately, this will help you to achieve your goals.
#1. Start with a Solid, Well-Planned Script
Your script should focus on achieving your goal, but it should also closely deliver content to your target audience. As you write a script that’s going to lead to an engaging video that grabs the attention of your audience, consider the following questions:
What is the goal of the video? A clear goal is important to the success of your project.
Why would people want to watch the video? Think about how the video benefits the audience. Perhaps it teaches them something new? Maybe it offers a discount on a new product?
What will your audience gain and take away from the video? Your video should make your audience feel that they gained something, what will that be? For example, they may feel like they have a stronger understanding of your product, a stronger sense of urgency to purchase, or a desire to visit your website.
#2. Plan Every Single Word Accordingly
If you’re going to produce attention grabbing videos then you’re going to need to plan every single word that is spoken in the story. Your story should consist of just a few sentences. That’s right, just a few! That means that every word, every syllable, every phrase is going to be vital.
Think about everything you say and how it ties into your core message and connects with your audience. The first few seconds are most important. What will you say? Think about how people talk and what you can possibly say that will immediately grab the attention of your audience. Make it count!
#3. Target the Emotions
Attention grabbing videos tap into the emotions of the viewer. They do whatever it takes in those first few seconds to capture the attention and emotional connection of the audience member so that they cannot pull themselves away from the screen — they MUST know what happens or is said next.
Whether you use a statistic, a surprise, or some other form of attention grabbing element — targeting the emotions of your audience is an absolute must!
Think about testimonials. They use recommendations from friends, family, or other trusted sources to encourage a sale. Now think about statistics. They deliver powerful numbers that make people wonder — WHY? Or How?
Now, do what you can to bring the emotions up and down, up and down. Just like a roller coaster! Research shows that people enjoy watching videos that are played out.
Like an emotional roller coaster that connects the audience, engages them, impacts them, allows them to relax, and repeats the emotional roller coaster process all over again.
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#4. Create a Clear Attention Grabbing Title
Producing attention grabbing videos is probably about 75% about the content in the video, and 25% about what you do with the video after it’s produced to ensure you attract your audience.
A clear and compelling title is important. Even a video that isn’t all that great can do well if it’s got a well thought out title that attracts the attention of your target audience.
Don’t be afraid to use a little play on words, numbers, and even catch phrases in your titles. You’ll also want to focus a little on your keywords to ensure you’ve chosen a title that will be picked up by search engines and found by more viewers.
#5. Use Text Animations
Attention grabbing videos use text animations that will help those who are seeing the video without sound and potentially scrolling past to feel connected. attention-grabbing videos at this stage of the game is important because it creates a level of “whoa, I’ve got to see this.”
Don’t just use random subtitles. Choose catchy colors and text that is going to not only grab the attention of your audience but force them to want to see more. Want to produce attention grabbing videos that will drive your audience to take action? Give Beverly Boy Productions a call!
