3 Ways to Add Video to Your Website to Increase Sales
As a business owner, you realize the importance of focusing your time and money on marketing practices that will result in increasing sales. More conversions equal more sales and more sales equal more money–right? If you’re not following along, you’re probably not focused on ways to add a video to your website to increase sales, and that’s a shame!
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Unfortunately, many business owners have yet to see the true value in using video to increase their sales. However, once you come to terms with the fact that video is THE WAY to increase your sales online, there are several ways to add a video to your website to increase sales for your brand.
These are a few of the ways videos can be used to increase your eCommerce sales or, for brick-and-mortar store owners, sales for your business.
1. Use Videos to Attract Attention
Videos can be used to grab the attention of the customer in a way that no other form of content has the potential to do unless you’re in-person, directly, communicating with the consumer.
As you produce more content that is focused directly on attracting attention from consumers, consider the use of videos that can be used on your website, social media profiles, or landing pages. Still not convinced that videos help attract users and increase sales?
Consider the following:
- Emails that mention video in the title have a higher open rate.
- Videos allow you to put intricate information in front of the end-user without a lengthy sales pitch.
- Video is better than a follow-up email or call.
- Video can replace text messages in some places.
2. Use Videos to Help Deals Progress
Deals progress more quickly when they are presented in a video form. In fact, your decision to use videos so that you could use.
Using videos to help you progress the consumer’s attention more deeply within your marketing and sales funnel is an excellent approach to using videos to increase sales.
As you work to add video to your website to increase sales, consider the following:
- Send a video offer to customers to help them feel more connected with you.
- Use video to keep customer engagement going strong.
- Produce a video that shows your account reps and sales manager together to help consumers understand next steps in your product purchase cycle.
- Provide video follow-ups that help the consumer understand the next step in the sales funnel.
- Include mini-sales videos to help consumers stay connected with your brand.
3. Use Videos to Satisfy Customers After a Sale
After the sale has taken place you still need to take action to ensure customer satisfaction. Don’t act like the work is done!
You’re just getting started! Onboarding videos represent a great way to improve customer retention and to generate additional sales in the form of repeat buyers or as a result of customer feedback to prospects that are interested in your products or services.
You can use videos to satisfy your present customers in a number of ways. Consider the following customer onboarding videos that may be useful in the latter stages of your sales funnel:
- Share explainer videos that help customers understand special product features that only a product owner would understand.
- Share short video excerpts that help customers understand the solutions that your products or services offer.
- Use video to provide an upsell or to offer an additional item that would go along with the item they already purchased.
- Include a video library that provides FAQ details and helps consumers feel like you are focusing on delivering content that helps them make the most out of their purchase with you.
As you work to add video to your website to increase sales at every stage of the purchase funnel is important to develop a marketing strategy that is conversion-focused. Ready to create videos for each stage of your purchase cycle? Give Beverly Boy Productions a call at 888-462-7808!
