How to Make a Marketing Video for My Business

If you’re a small business owner, or operating the marketing department for a big brand, there’s probably been a time when you asked the question, “How do I make a marketing video for my business?” And there’s a chance that you got a range of answers from simplistic to elaborate and in-depth.

The truth is, creating a marketing video can be a process that’s as simple as downloading some DIY software and running with it or as complex as hiring a professional video production team and competing with the big guys.

We’ve got the details outlined for you in this easy to follow, step-by-step guide on producing marketing videos for your business. At Beverly Boy Productions, we specialize in producing professional videos for business owners in all niches and industries.

Give us a call to learn more about our professional video production services.

What is a Marketing Video?

Marketing videos are short, engaging videos that showcase your branding or business data in a way that connects with your audience and delivers powerful content related to your brand.

Marketing videos can be as simple as a short business bio or background story or as elaborate as a case study that clearly depicts the value and solutions provided by your brand for the consumer audience.

They’re a great promotional tool that, when compared to written content such as blogs or whitepapers, receive up to 80% higher volume and views. People love video!

How to Make a Marketing Video For Your Business

Marketing videos can be used for a variety of purposes from humanizing your brand to evoking stronger trust in the products or services that you offer.

In this guide on making marketing videos for your business we’re outlining the steps that you should take to ensure quality video content that connects with your audience and powerfully represents your brand. 

Step 1:  Plan a Short, Crisp & Complete Story

You’ve got somewhere between 30 seconds and about 2 minutes for most marketing videos to engage your audience, connect, and deliver your punch line.

As you’re planning your marketing video and thinking of the script, make sure that you’ve outlined your goals and the primary purpose and point of your video.

Every line, every image, and every scene should be tightly focused on connecting with the audience and delivering the key message — keep it short.

Step 2:  Take Your Time with the Title

The story title is everything! Take your time as you work to create a title that is going to attract your audience and encourage them to watch the video.

Consider relevant keywords that would relate to your brand or the topic of your video and make sure that you’re using the correct keywords to help your video appear on search.

Step 3:  Script & Storyboard

Writing a script for your marketing video is something that you’re probably going to hire a professional video production crew to help out with. Why?

Because script writing is the first big step towards making a marketing video for your business that requires expert input from an outside source that specializes in video production.

Not just any script will do! You need every line to focus on your story and your pitch. You need every word to clearly deliver the key message. You need every scene and shot to be planned accordingly.

The storyboard will outline each of the scenes of your story and the shots that will take place. This is usually produced by a storyboard artist.

Step 4:  Production

Once the storyboard is in place your production company will cast the crew that is going to produce your marketing video. If you’re producing the marketing video yourself, you may look to professionals in your business to help you with narration, on camera work, etc.

Production will involve playing out each scene from the script and storyboard on camera. All of the scenes are filmed and then your video will progress to the next stage.

Step 5: Post Production

In post production your marketing video is formatted, the clips and scenes are synced together and narration or any voice over audio is added. The final video footage is put together in what is called the rough cut.

This is the general idea of what your video will look like and shows the progression from scene to scene through your marketing story. 

The editors will add music and graphics to your video to finalize it. When you receive the final version it will be formatted and ready for distribution to the desired channels such as your website, social media or other locations. 

Want help making a marketing video for your business? Give Beverly Boy Productions a call!