How to Get Video Testimonials from Customers

Great businesses are backed by powerful testimonials provided by customers that love the products and services provided by the brand, but how do these brands get customer testimonials? Is there some underlying secret that we should know about? If you want to know how to get video testimonials from customers, what should you do? 

At Beverly Boy Productions, we get asked a lot about customer testimonial videos and the truth is, there are many ways to go about getting customer testimonials for your brand.

Give us a call to learn more about our process and the steps we take to generate customer testimonial videos for the businesses and brands we work with.

Things to know!

Obviously customer testimonials represent the genuine feelings of satisfaction (or dissatisfaction) that at past client or customer has with your brand, but what steps are taken to compel these people to get on camera and share their advice with others?

Honestly, one of the easiest ways to get video testimonials from customers is to simply — ask!

That’s right. Many video testimonials from customers are the direct result of asking the individual for his or her review of the business. But, simply asking doesn’t always lead to a video testimonial.

In fact, most of the time, asking for a customer testimonial will lead to an online review or recommendation (such as a Google Business review or a Yelp! review).

‘Why Video Testimonials from Customers are Important

Before we dive further into the steps that you can take to get video testimonials from your customers, let’s take a quick look at what it is that makes testimonials so important. There are many reasons that stand behind the importance of customer testimonial videos.

These are the top 5 reasons that we believe customer testimonial videos are vital to your brand:

-Video testimonials build deep emotional connections with your brand.

-Video testimonials convert higher than many other forms of content.

-Video testimonials allow everyday customers to become brand advisors.

-Video testimonials are social proof that our brand is valuable.

-Video testimonials represent a real-life story or account of your brand.

How to Get Video Testimonials from Customers

While all testimonials are great, nothing beats a great video testimonial that shares the genuine love that a customer has for your brand. Customer satisfaction, caught on camera, and delivered to your audience represents a powerfully effective media that will help you to increase sales, generate higher conversions, and improve trust in your brand.

But how? How do you go about capturing customer satisfaction on camera? 

Below are the top 5 ways that we’ve found to get video testimonials from customers:

-We ask customers, personally, for their testimonial. That’s right! We just ask!

-We interview customers and use the interview clips to produce the testimonial video.

-We encourage reviews on Facebook via livestream and then use those to build videos.

-We encourage Linkedin recommendations, on video, of course.

-We reward customers for their video review. Nothing beats a free coffee!

A Video That Makes A Difference

As you can see, getting video testimonials from customers isn’t necessarily hard, it just takes commitment and persistence.

To make it easiest on customers, when asking for a testimonial, we always make the technology available to capture the video so that they are not burdened with the need to find a camera to capture a review for us. 

Want to get more video testimonials from customers? Call Beverly Boy Productions today to learn about our video production drop kits that can be used to capture customer testimonial videos on-location at the customer’s home or office.