Are Mid-Roll Video Ads Making a Comeback?

Mid-roll video advertising is seemingly making a comeback after many years of being tuned out as more consumers turned to watching videos online versus on television. However mid-roll video advertising is making a comeback as more platforms begin to shift, largely allowing mid-roll video ads to be incorporated into the video content that is posted online. If you’re wondering whether mid-roll video ads are actually coming back or if they’re gone for good, we’re here to help!

Beverly Boy Productions is a full-service video production agency that specializes in producing a variety of corporate and full-feature videos for businesses large and small. For assistance in producing mid-roll video ads, give us a call at 888-462-7808!

What are Mid-Roll Video Ads?

Mid-roll video ads are the automatic advertisements that show in the middle of a video while it is playing. The video content stops, the advertisement plays, and then (depending on the platform) the user can either skip past the ad after a few seconds, or the user watches the entire ad and then the video they were previously watching resumes. 

You might recognize some of this from the “old” days, when television broadcasting was the primary form of video consumption. Back when you watched television, mid-roll video ads would pop in between your normal programming and you had to endure the entire stream of advertising before you would be able to resume your television show. 

Today’s mid-roll video ads are a bit less intrusive in that, most allow the viewer to skip that ad after a few seconds if they are not interested and there are rarely multiple mid-roll video ads before normal programming resumes.

Signs Mid-Roll Video Ads are Making a Comeback

So, wondering if mid-roll video ads are making a comeback despite the many changes in how we consume content?

We’ve seen several signs that support the idea that these types of middle of the video advertisements are coming back despite the fact that many consumers now watch videos online rather than on television.

For instance:

• Facebook started allowing mid-roll video ads in May 2020.
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• YouTube started allowing mid-roll video ads in July 2020.
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• Instagram started testing mid-roll video ads in 2017.

These are all in addition to the long-term use of mid-roll video ads in the hundreds of television shows that are seen on TV. In fact, the use of mid-roll video advertising is quickly gaining popularity and growth. 

Why Choose Mid-Roll Video Ads?

So, what would make you, the business owner, consider mid-roll video advertising for your business? A lot of things, but statistically, mid-roll ads are found to increase the revenue of a video by up to 50% or more.

Additionally, mid-roll video ads increase the incentive for publishers on some sites, like Facebook, to do more to grasp the attention of the audience. These ads also encourage publishers to create longer form content.

According to recent studies, 90% of mid-roll video ads are watched through to completion. Thus, creating a mid-roll video ad has the potential of increasing the total number of people who see your ad by a substantial figure. Additionally:

• Mid-roll video ads for YouTube, Facebook, and other platforms improve viewed satisfaction compared to other forms of video, TOO.
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• Mid-roll video ads can be inserted into video as early as 20 seconds in on Facebook, but this timing varies with other publishing platforms. The ad placement provides the audience a slight break in content without being “annoying.”
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• Mid-roll advertising placement has a higher overall completion rate than pre-roll.  

Want help creating mid-roll video ads that you can create revenue and sales from? Give Beverly Boy Productions a call at 888-462-7808!