5 Reasons Your Business Should Use Video Content Marketing in the Mix
Whether you’re totally new to video content marketing or it’s something you’ve considered by avoided due to cost or other concerns, there’s really no time to keep pushing video content to the back burner. By now, you should realize the importance of including video content marketing in the mix of tasks you actively partake in to keep your business fresh in the eyes of the consumer.
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These are a few of the reasons your business should use video content marketing to their advantage.
1. Improved Emotional Connection
Video content marketing helps your business to connect emotionally with consumers. In fact, emotional content has a much stronger likelihood to go viral and video content is most likely to be emotional.
So, if you want any chance of going viral, you kind of need video content that is emotionally connecting to the consumer in order to succeed.
At bare minimum, your use of video content marketing strikes the emotions of the consumer and can help push them in the direction of taking action toward your brand.
2. Increased Conversions
Video content marketing increases conversions by as much as 200% in many cases. Leveraging video content marketing for your business allows you to produce more conversion-friendly content that is likely to generate the results your brand needs to achieve sales goals and success.
On average, businesses that use video content see an average of 4.8% conversions on their website compared to just 2.9% conversions for brands that do not use video.
3. Strong Engagement
Video content marketing increases user engagement. In fact, while 60% of people prefer to watch video over reading text, those who see video stay engaged on your website longer than if there was not video content.
Consumers spend an average of 350 seconds on a website if there’s a video versus just 42 seconds when there is no video. No just think of the message you can deliver in 350 seconds versus what you can’t say in 42 seconds or less!
You need the consumer to stick around longer and video has the potential to make that happen!
4. Greater Accessibility
Video content marketing for businesses has the potential to make your products and services more accessible to a wider audience.
Your video content can be shared on your own channels as well as throughout other content channels that allow video sharing. The result, you get greater accessibility for your content and a higher overall reach for your brand.
5. Improved SEO Results
Finally, businesses should use video content marketing in their mix if nothing else to improve their SEO results. SEO can be so challenging. You need content, and links, and placement, and comments, and rankings…the list goes on and on.
However, what if we told you that all you have to do is add a video to your homepage and you could rank higher in the search engines? What if we told you that you had a 53% chance of ranking on the first page if you have video on your page?
Video content marketing makes SEO seem simple.
That’s because simple additions of video content play a key role in helping businesses to achieve higher rankings online.
We all could use a few more top ranked pages, a little more traffic to our sites or a big more interaction with our funnel–can’t we?
The Takeaway
Ready to put video content marketing to the test for your business? Give Beverly Boy Productions a call at 888-462-7808. We’ll help you get started with video!
