6 of the Most Creative Testimonial Interview Video Ideas & How to Replicate Them
When it comes to closing a deal, trust is everything! Without trust, last minute resistance can result in your target audience denying the deal and walking away for good. Prospects want to know they are purchasing from a brand that others have already put their trust in, which is why customer testimonial videos are so important. But it’s not always easy to produce a creative testimonial interview video. Ideas vary, from those that directly represent the customer’s satisfactory explanation of their trust in the brand to those that represent the lessons learned leading up to a purchase.
One this is certain, at Beverly Boy Productions, customer testimonial interviews can range from wholehearted to hilarious. No matter what tactics you use to grasp the attention of your target audience, it’s important to ensure the result is trust in your brand. These are some of the most Creative Testimonial Interview Video Ideas we’ve come across.
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Targeting Customer Emotions is Key
The best customer testimonial interview video ideas we’ve seen are those that directly target customer emotions. Focusing on the emotions that a past customer has, and how the business or brand influenced those emotions in a positive manner, is a great way to prove to prospective customers that this is the brand for them.
Think, customers that were scared, worried, or saddened by the situation they were in prior to finding and purchasing from the brand. Targeting the customer that felt these strong emotions, and who was satisfied with their purchase later feeling happy, safe, or otherwise no longer worried about their situation is a great way to present a testimonial interview.
This video by Lifelock presents a testimonial that targeted the customer’s emotion:
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Targeting the Before vs. After Experience for the Customer
Another one of the more Creative Testimonial Interview Video Ideas that you could follow is a story that targets the customer before their interaction with your brand vs what their life was like after their purchase. Showing off how much disarray a client felt, or how negative a situation was leading up to a purchase, and then being able to show the positive side of things is a great way to grab consumer attention and boost audience trust in your brand.
The testimonial video by ChowNow, a Thai restaurant, utilized this approach. The customer describes how finding ChowNow solved a problem that they had resulting in a less chaotic business operation.
https://get.chownow.com/testimonials-reviews
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Targeting a Customer’s Rational
We see Creative Testimonial Interview Video Ideas that directly target the emotions quite often, we even discussed them here in the first idea, but what about targeting the rational side of a customer’s thought process? Focusing on statistics, facts, and the importance of a brand’s ability to solve real world problems is a great way to attract audience attention and trust.
Rather than focus on the emotions, Amazon filmed a customer testimonial video that directly shared the rational side of its customer choices and how statistically, the customer’s decision to work with the brand was influenced by real world data.
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Authenticity Sells – Every Time
Not all customer testimonials need to focus on emotions, or on targeting a story that is unbelievable or strong, sometimes just coming across a authentic is all it really takes to build trust. When you show off a customer that demographically looks like your target audience, and they have a genuine story to share about working with your brand, you succeed.
Customers love to connect with brands that clearly have customers just like them. When they feel like a story is genuine, and there is authenticity with a brand, they are more likely to have interest in becoming customers themselves. Customers are happy to see authenticity relative to a brand as seen in this testimonial by Tri-Technical Systems.
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A Blend of Ideas and a Versatile Product
When you think of Creative Testimonial Interview Video Ideas, you probably immediately think of customer testimonial interviews and the power that they have, but what about other types of testimonials? For example, you could create a testimonial video that highlights an employee’s relationship with the business and focuses on sharing details about working at the business and what it is like.
We see a blend of both testimonial and a bit of a commercial-like film in Aldi’s testimonial video where the focus is on building positive brand awareness and boosting influence among prospective employees. The purpose of this testimonial is for employee recruiting rather than for recruiting customers, but it works.
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A Good Old-Fashioned Story
Sometimes, all you need is a great story and you’ve got yourself a great opportunity for a testimonial video. In fact, some of the most Creative Testimonial Interview Video Ideas that we’ve come across in more than two decades of filmmaking and corporate video production is the result of a good, old-fashioned, true to the bone, story. That’s exactly what customers are looking for sometimes, and if you can deliver a story that will powerfully impact your target audience, why not share it with the world?
That’s what Fort Street Veterinarian did! Their testimonial interview video highlights the true epitome of a positive customer relationship with a brand and the value that comes from a brand that will go the extra mile for their customers.
As you can see, these are some of the most Creative Testimonial Interview Video Ideas we’ve come across and as much as some of them may seem simple, they work!
