Choosing the Right Houston Media Production Companies
Video production is a prominent business throughout Houston. A city culturally diverse and quite populous is likely to have many professionals working in the area and the potential for a strong first impression from one or several media production companies is expected. When you or your company make the decision to produce video content in Houston, choosing the right Houston media production companies becomes not only something that you should do, it becomes something that must be done.
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But choosing Houston media production companies to produce quality videos for your business or brand requires some research and patience. You certainly shouldn’t just say, “YES” to the first company you speak with about a project.
Before deciding on a company just because they claim they specialize in media production, do your homework.
The title “media production company” doesn’t necessarily always equate to “professional script writer, video producer, and post-production editor.”
And, choosing the right Houston media production companies should equate to hiring a professional script writer, video producer and post-production editor!
At Beverly Boy Productions we’re frequently asked about the steps that should be taken towards choosing the right Houston media production companies for a business or brand.
That’s why we’ve put together this list to help you decide:
1. Start with the Portfolio & Demo Reel
But don’t stop there! While it’s important to view the portfolio and the demo reel before you even consider Houston media production companies, you certainly should not make your choice based solely on their demo.
Viewing their work will help you to decide if they even have the skills that you’re looking for, but this is only the first of several steps.
Their portfolio should actually attract you to their work but it should also answer some of your questions. You should be able to quickly tell what skill sets they have, what kind of work they can do, and what they are most proud of producing — most of it will be in their demo!
2. Analyze the Demo Against Your Needs
Houston media production companies will be happy to share their demo reel with you, but you’re not just looking at their work, you’re analyzing their work against your needs.
Does their demo show work that you would consider for your own project? Is it interesting to you? Does it appear to be something that would capture the interest of your audience?
You’ve got your own vision for what you want to achieve with your video content for your business. Does the demo reel that you’re viewing carry a similar vision?
Naturally it won’t match, but the idea is to decide whether the company may have the skillset to produce your vision and bring it to life. If the demo reel or the portfolio don’t capture the essence of being able to deliver your vision, you may want to keep looking.
3. Discuss Project Management with Past Clients
Choosing Houston media production companies is largely about discussing the work of the company with past clientele. Your goal is to determine whether the company was easy to work with and provided support to their client.
Did the client enjoy working with them? Were they easy to work with? Did they remain consistent throughout the project duration? Did they submit their work on time? Did they make the client happy through the project’s end?
You probably won’t want to hire a company that didn’t make their past clients happy. An unsatisfied client here or there is possible, but a long line of unsatisfied clients is a warning sign!
4. Connect & Determine if there is a Cultural Fit
Next, you’re going to connect with the media production company and decide whether there is a cultural fit between your brand and theirs/ The way to achieve this is to talk with the company and meet their staff.
You at least want to meet the individual that will be your primary point of contact for your project. This is where you’ll learn whether the two of you will be able to communicate well together – or not.
Early signs of poor communication are key elements to look out for and signal the need to keep looking!
When connecting with Houston media production companies, ask them the following questions to help you get to know them and the value they can provide:
- Ask them what kind of equipment they use.
- Ask them if they have post-production editing teams in-house.
- Ask them if they provide a professional script writer.
- Ask them if they will brainstorm ideas with you before signing a contract.
- Ask them about budget and cost expectations.
- Ask them for a formal, written proposal.
5. Check Communication Lines
The best Houston media production companies are going to be keen on communication. Not only will they make time to communicate with you, they’ll have time!
If the communication lines are not open from the beginning, there is a good chance they will be less open as you progress through the project and that could lead to some rather significant hurdles in completing your project in timely and efficient manner.
Make sure that you know who to communicate with, how to communicate with them, and that they are making efforts to respond to your requests for communication in a timely manner.
If they can’t communicate with you in a timely manner, then they may not be the best production company for you!
Need help choosing the right Houston media production companies to work with? Give Beverly Boy Productions a call at 713-429-4107!