How Commercials Work
Think about your all-time favorite movie; you know, the one that you’ve watched several times before and could stand to watch several more times; the one that you just can’t help but share with another friend; the one that you watch year after year, regardless of the time, place, or season. What makes it such a good movie? Is it inspiring? Funny? Challenging? Whatever it is, many of the same qualities that are found in that great movie that you love so much are also required for shorter, easier-to-produce television commercials. This is how commercials work.
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Connections
First, before anything else happens, a commercial MUST connect with the audience. Great commercials foster immediate connections between the viewer and the content itself. Whether it’s an emotional connection that fosters laughter or tears, something that makes the viewer think hard or immediately want to take action–connections are a must and they are the driving force behind how commercials work.
Simplicity
Have you ever thought about how virtually every Hallmark Christmas movie has the same general plot or theme? A lonely man or woman with plenty of money and not a care in the world has 1 BIG care–they are longing for love. They face breakup after breakup or heartache after heartache as they long for a companion. Something happens to bring them to their mate, and despite all of the odds they connect to live happily ever after.
Connect with the Audience
The simplicity of the entire process or theme is really silly when you think about it, and yet, it works! One after another, movies are churned out with a similar theme and viewers connect. The same goes for a commercial. Commercials are simple. They need a simple principle that will connect with the audience and evoke action.
Influential
Commercials influence behaviors. Whether consciously or unconsciously, people who see an advertisement are more likely to take action, especially if that commercial advertisement connected with the individual on a deeper level. Behavioral changes that occur with advertising or commercial development can vary based largely on the sales pitch that is used or the story that is told through the commercial.
Brand Building
Commercials build your brand! Plain, simple, and influential–producing great commercials can help you to build your brand into a digital media powerhouse that drives behaviors that you intend such as purchases, leads, or some other result.
Want to find out how commercials work for your business? Give Beverly Boy Productions a call at 888-462-7808! We’ll help you get started with the psychological connections, influential visuals and brand-building expertise that it will take to boost your business.