6 Ways a New York Talking Head Video Production Company Creates a Great Story About Your Brand

Talking head videos are some of the most popular forms of content across a variety of industries and in various marketing channels. Whether it’s top of the funnel marketing where you’re building up brand awareness, or bottom of the funnel closing sales, sharing the story of your brand is an integral part of any talking head video and it’s a task that cannot be overlooked. Hiring a New York talking head video production company that can create a memorable story about your business, regardless of where you’re at in the marketing funnel with your campaign, is essential to the success of your project.

At Beverly Boy Productions, there are a variety of ways that we turn basic everyday details into elaborate, and engaging, stories about the businesses that we create videos for. If you’re looking for a way to build up your audience, boost their engagement, or to entice them to convert into customers, clients or leads that are specific to your brand, a talking head video that shares the story of your business can help.

Checkout the many ways that our New York talking head video production company shares the detailed stories about the brands we work with in each talking head video we create.

1. We Start with Your Outline or Script & We Never Micromanage

There’s a reason that your business is successful, and it has nothing to do with us – yet. That’s why we trust in your outline or the script that you provide us with which dictates the details of how your brand got started, what you’re most passionate about, and any other interesting details that you provide about the business. We won’t micromanage or require that you share the details in a specific way, but we will take those details and turn them into an engaging and interesting story about your brand. It’s one of the ways that we turn your basic information into an amazing story that represents your brand.

2. We Create a Memorable Setting that is Relatable

If your audience can relate to the setting that is shared in the talking head video, then they’re going to remember it. That’s why, when we produce a talking head video, the first step we take in creating the most memorable story is to create a relatable setting that connects with your audience. Whether this means that we film in the office, outside the business, at a local New York area that is representative of the brand, or elsewhere the point is to create a backdrop that your audience is going to instantly recognize and connect to your brand.

3. We Prepare the Interview Subject Ahead of Time

Great talking head videos are the result of excellent interview skills. That’s why, before we interview for the video, we prepare the interview subject by sharing the details that we’re most interested in and the general storyline that we’re aiming to achieve. We may share the interview questions ahead of time, or for authenticity we might only share some of the questions, leaving others to come up based on the direction that the discussion goes. But no matter what, our New York talking head video production company is going to create a stellar story by preparing the subject ahead of time.

4. We are Experienced Interviewers

If you think that a stellar story comes as a result of just any old churn of the mill interview questions, you’re mistaken. Great talking head videos are the result of amazing interviews, and amazing interviews are the result of practice and experience. Our interviewers have been working in the field, actively interviewing customers, clients, business professionals and media professionals for years. Expert interviews result in profound storytelling that will drive the story in the right trajectory, flawlessly guiding the subject so that he or she answers exactly when, where, and how the story defines.

5. Our Editors Know a Great Storyline When they See It

At Beverly Boy Productions, our New York talking head video production company has a team of experienced editors that know how to create an amazing storyline. They also know a great story when they see it! Together, the editing crew will work to ensure that your video is visually impactful, fluid, and engaging and fun to watch. They take steps that most of us wouldn’t even consider, to ensure a compelling story.

6. We Take B-Roll Seriously

Some production professionals are not as serious with b-roll as we are, especially when it comes to a talking head video, but it’s important. We take b-roll very seriously to ensure that we capture plenty of supporting visual content for our editing team to utilize when weaving the details of your brand’s story visually and audibly throughout.  By providing as much visual appeal as our interview provides audibly, you can bet you’re going to have an amazing story about your brand.