Power in the Proof: 4 Reasons Video Testimonials are a Must for your Brand

Few things are as important as social proof and the reputation that your brand has with prospects, customers, and your community. In fact, with proof that your brand is what you say, the sky’s the limit in terms of sales and customer interactions. If you don’t already have video testimonials for your brand, you’re missing […]

Benefits of a Video Spokesperson for your Website

So you’ve decided to create a video for your website–who will be your spokesperson? As a small business owner (or even if you’re a large business owner) you’re likely always on the lookout for ways that you can deliver your core message to consumers so that they take interest in what you have to say. […]

5 Benefits of Customer Testimonial Videos

Businesses have long known that customer testimonials are powerful and effective. They’ve been used in television commercials, sales pitches and throughout websites for many years. In fact, a quick search for just about any product or service and the term “testimonial” will deliver several results that show customers speaking their praise for the goods and […]

Tips for Filming Customer Testimonial B-Roll

If you’re not accustomed to using b roll video with your customer testimonials, chance are you are missing out on the opportunity to add depth, vibrance, and support to your testimonial videos. Testimonial videos with b roll usually result in a more exciting and engaging video that consumers appreciate. As you plan your customer testimonials, […]

Tips for Using Testimonial Videos to Generate Leads

Tips for Using Testimonial Videos to Generate Leads Customer testimonial videos can be used to generate leads for your business in a variety of different ways. If you’re not already using testimonial videos to help your business generate additional exposure and leads for your brand, you’re really missing out on a lot of opportunities. We’ve […]

Tips on Filming an Interview with Two Cameras

If you are fortunate enough to have at least two cameras to use when filming an interview, you are already at a great advantage compared to those with only one camera to work with. However, two camera interviews are only as good as the cameraman behind the cameras. If you don’t capture the best possible […]

5 Powerful Ways to Market Your Financial Services Business

 5 Powerful Ways to Market Your Financial Services Business The financial services industry represents key economic services provided by key players in the finance industry including banks, credit unions, credit card vendors, insurance companies and stock marketing brokers. It’s a highly competitive market and generating leads is a costly business. These 5 powerful ways to […]

5 Ingenious Ways to Market Your Restaurant Business

5 Ingenious Ways to Market Your Restaurant Business The restaurant industry represents one of the greatest industries in the United States. People come together over food. But generating visitors and filling a restaurant with diners every day of the week isn’t as simple as it may seem. The restaurant industry is highly competitive and, if […]

How to Structure a Testimonial Video

How to Structure a Testimonial Video Structuring testimonial videos so that they are accepted and understood by your audience is a matter of planning and proper execution. We’ll show you how to structure a testimonial video so that you can gain credibility from your audience with genuine content delivered to those who need to see […]

5 Top Tips to Creating Corporate Culture Videos that Represent Your Brand

5 Top Tips to Creating Corporate Culture Videos that Represent Your Brand Using corporate culture videos to attract top talent to your business is just one of the many ways that this kind of content is useful. In fact, corporate culture videos that represent your brand can be used for recruiting, training, social connections and […]