How to Shoot for the Edit
Learning how to shoot for the editing is a technique that will help even a beginning cinematographer to create shots and scenes that can truly amaze an audience one they’ve made their way through post production. As a professional cinematographer, you’re going to have many instances in which it makes most sense to learn how […]
What is Postmodernism in Film?
Postmodernism is a term that you might have heard before, but it’s likely that you heard it used in a manner that was potentially inconsistent or otherwise unnatural. Whenever the term postmodernism in film is used, it’s typically done so in such a way that it basically subverts mainstream conventions of narrative structure in exchange […]
What is Match on Action in Film?
Connecting scenes through editing is the primary concept behind continuity editing, but a variety of different methods are used to achieve the desired effect. In particular, matching on action represents one of the ways that matching actions can be used to create visual connection in the story and for cohesiveness, but what is match on […]
The Mind Boggling Effects of Miniature Models in Film
You might have never even realized that some of the top grossing films of our time are filmed on sets that are NOTHING like what you would expect. In fact, many take place in miniature scenes in which the mind boggling effects of miniature models in film come to life. We’re talking about the use […]
What Filmmaking Movements did Direct Cinema Define?
Direct Cinema, a form of filmmaking that seeks to mirror that of real life production became popular in the 1960s following the French movement of cinema verite. Since then, documentarians have used a variety of similar techniques in order to achieve the outcomes of the fly-on-the-wall or fly-in-the-soup approach to filmmaking such that the idea […]
What is Machinima All About & How is a Machinima Film Produced?
What happens when you take animated characters and machine created graphics that are used in video games and turn them into cinematic productions by which you combine machine and cinema to technically deliver a story? It’s the art of machinima in film and it’s a means of producing virtual environments and actors out of the […]
Free Tools That are Great for Creating Machinima in Film
Machinima is a cross between computer animation, video game graphics, and live action cinema production. Machinimists, the artist that produce machinima in film, utilize a variety of tools in order to achieve the desired outcomes. If you’re new to producing machinima, or if the idea of creating machinima in film is something that you’re just […]
What Really Happens When a Film Adaptation is Greenlit, The Meaning Behind Greenlighting a Film
So you want to do a film adaptation and you’ve submitted the script to your producer, that’s great! Now all you need to do is wait for the green light. That makes perfect sense, right? Your film adaptation has to be greenlit in order to move forward through the channels and necessary steps of production, […]
What Challenges do Businesses Face when Doing Video Marketing?
As more and more businesses are realizing the importance of using video to increase brand awareness, drive consumer engagement, and generate sales many are also finding that video is much more challenging than any other form of content is to create. In fact, while many businesses have found great success with video marketing, equally as […]
How Can You Improve the Rendition of Orthochromatic Film?
Orthochromatic films are sensitive to blue and yellow, but lack sensitivity to red. Thus when it comes to determining how you can improve the rendition of orthochromatic film, you’re going to have to understand the color spectrum and how various images are likely to appear based on the spectrum. Because orthochromatic films are made with […]