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Website Essentials: How to Host Videos on Your Website?

Website Essentials: How to Host Videos on Your Website? 

It doesn’t matter if you have an e-commerce website or a news blog, videos are imperative for both. In fact, videos are a must for all kinds of websites. When you keep a video on the forefront of your website, it not only makes your website look better but also increases your sales and revenue.

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Most people these days rely on videos more than they rely on images. The reason is that images are usually photoshopped. Videos can be edited and photoshopped as well but they’re usually better in accuracy. Not to mention, a video shows your products from various angles and dimensions, which isn’t possible with an image or two. 

Now that we’ve established how important videos are for online businesses and websites these days, let’s see how you can host a video on your website. In case you’re not already aware of it, you’re in for a treat. Have a look:

Hosting a Video on Your Website 

The best and simplest way to host a video on your website is through an effective video hosting service. There are plenty of them available these days, so you won’t have a problem choosing one. Akamai service, Microsoft Azure Cloud, and Amazon Web Service are a few good options here. 

However, if you’re on a budget and are too scared of the hidden costs, you can use Wix, an even cheaper hosting plan. It can help build your website and that too, at a minimal cost; thus, it won’t be wrong to say that it’s one incredible choice. Once you’re done selecting the hosting service, what you need to do is upload the video on their platform. 

When you’re done uploading it, they’ll provide you with an embedded code. You can use that code to stream the video on your website. If it doesn’t work for you, you can try hosting videos on your website on your own. Although experts rarely recommend hosting a video on your own, it puts pressure on the website and slows it down.

Plus, you would have to create your video infrastructure in order to host a video without a hosting plan. It is something that can cost you a lot of time. Of course, creating a customized video infrastructure isn’t a piece of cake, it requires hours and hours of time. Not to mention, it is quite costly, too. 

The following are the two ways to host a video on your website, all by yourself: 

  • Self-hosting 
  • Embedding 

In self-hosting, you upload the videos on your server and add the code directly to your website. On the other hand, embedding involves adding a video player to your website. In web embedding, you keep the videos saved on an external website and store the code on your website.

A Few Other Ways to Host Videos on Your Website

It’s alright if you don’t want to get a video hosting plan or host a video on your website on your own, there are other ways, too. Many people host videos on their websites using platforms like Wistia, Vimeo, and YouTube. Let’s see how they work and what they can bring to the table: 

YouTube 

If you’re on a budget and wish to host a video on your website for free, YouTube can be of great help. It is popularly known for user-generated content; however, that’s not all. It offers original content as well. It also allows you to host videos on your website. Although it’s free for general content, premium content may require you to pay a few bucks. It’s still cheaper than other hosting plans out there. 

Wistia

The second option is Wistia. It’s a great platform for hosting videos on your website. It allows integrating videos and adding lead capture forms in email marketing, which helps a lot in lead generation and making businesses grow. It also offers video chapters that improve user experience by providing a better video-viewing experience. Not to mention, it’s quite affordable. Wistia (Pro) will only cost you $99 a month and it will allow you to host around 10 free podcasts or videos on your website. 

Vimeo 

Ranking third is Vimeo. It’s an amazing platform if you wish to host videos on your website for a larger audience. With Vimeo, you can embed videos on your site in a variety of formats. It also comes with other features like analytics. Besides that, the Vimeo Business version also offers campaigns for lead generation, which will further help your business. It has both a paid and a free version. You can choose whatever best suits you.

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The Bottomline…

Hosting a video on your website is pretty simple as there are a lot of video hosting plans available. There’s not much that you need to do from your end. Simply choose a nice video hosting plan and you’ll be good to go. If not, you have other options, too. Just be sure to research well before you pick an option. 

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