How to Write a Webinar Script that Engages Your Audience
Whether you’ll be live streaming your webinar to a large audience or you’re planning to film the webinar ahead of time and broadcast it to signups as they reach out, learning how to write a webinar script that you can use to teach your audience about your products or services can be incredibly powerful for your brand. Great webinars are the result of planning, and taking the time to write an amazing script that integrates the use of visual aids, dialogue, and prose which result in a truly engaging presentation of epic proportions. If you want to deliver a relevant, actionable webinar that is going to drive your audience right to the next step of your funnel, you’ve come to the right place.
Why is a Webinar Script Important?
You might be thinking, “Can’t I just wing it?” Perhaps you already know what you want to say and you have a pretty good idea as to what visuals you intend to include.
It shouldn’t be too hard at all, should it? But the reality is, webinars have become so popular in recent years that many hosts forget how valuable their audience’s time actually is.
What if you could guarantee that you would not waste your audience’s time? What if you could guarantee that your webinar presentation would speak to the emotions of your audience.
And that you could almost guarantee they take action at the end? Would it be worth taking the time out to write the script?
Absolutely!
Writing a webinar script is important because it give you the time to plan your presentation, your dialogue, and your visuals.
In such a way that you can guarantee you keep the interest of your audience. And that your webinar is tailored in such a way that it keeps your speakers delivering content.
That keeps your audience focused on the deliverables at hand. By writing the script, you are in control of your webinar SEO, focus, and flow. You are in control of the success of your webinar!
How to Write a Webinar Script
As you learn how to write a webinar script it’s going to be vital that you focus on:
- Staying to the point.
- Delivering on your promise.
- Encouraging action from your audience.
How will you do these three things without losing focus? You’re going to have your script ready and a plan in place in advance that ensures all of these elements come together for your webinar.
Here’s what you need to do in order to write a great webinar script:
- Start with an introduction. This sets the stage for your webinar. Introduce yourself, your business, and your reason. Why is your audience there?
- Deliver the agenda. The agenda should be visual and spoken. Break down each of the following: Who is speaking? Why are they speaking? What are they going to say? Why is it important to your audience? How can you audience benefit?
- Present the webinar goal and purpose. This is the punchline or the pitch. It should grab your audience’s attention and describe to them what is about to happen.
- Share educational content. The bulk of your webinar script is going to be made up of the educational content that you share. This is going to include everything from why your audience should engage with you and your webinar panelists to what they will get for doing so.
- Wrap up with the conclusion and a Q&A session. It is crucial that your webinar provide your audience with an interactive element that allows them to ask questions. If you can’t specifically answer questions within your script, you should at least prepare some basic questions and answers that you expect your audience to have and put them into the script.
Closing the Webinar with a CTA
The next steps of your webinar script should discuss what your audience can do if they want more information.
Or if they are ready to purchase the products or services that were mentioned in the webinar. This part of your script should include your closing comments.
Which includes thanking your audience for their time and sharing with them additional contact information that will help them to get ahold of you if they wish to convert in the future.
Call-to-Action
Your webinar should also include a call to action. What do you expect from your audience when they have completed the webinar?
Whether you want them to call you, schedule an appointment, purchase a product, or do something entirely different you should be very clear with your call to action.
Your call to action should not only be visible but it should be audible as well.
You don’t want any audience members that make it all the way to the end of your webinar to not know what is expected of them! This is the most important part.
Now that you know how to write a webinar script, a few considerations:
- Consider about 160 words per minute for your webinar. You want the tone to be conversational and for there to be plenty of visual support. In order to determine total word count for your webinar script, take the total length that you are aiming for (such as 30 minutes) and multiple by 160 words (30×160 = 4800) this is just an estimate but it’s a good rule of thumb to go by.
- Keep it fun and informative.
- Practice your script out loud several times. You don’t want it to sound long, drawn out, or boring.
In Essence
That’s really all you have to do in order to learn how to write a webinar script that will amaze your audience.