SALES
VIDEO PRODUCTION
Video Marketing works for a reason customers love to watch videos! They stand out, they’re significantly more entertaining than text ads, and they show customers an overview of your product or service in a way that isn’t overwhelming. Short, concise, and entertaining videos are a leading form of social media marketing. Every business can utilize them in one way or another.
And that’s just it, social media has improved the effectiveness of video marketing exponentially. Visual content has become a convenient form of information gathering, making videos a staple for Internet marketing. You can easily engage your target audience, build a community around your brand, and increase sales through Sales Video Production. So, how do you create a top-notch video? Here’s some advice from Team Beverly Boy, a production company with over 2 decades in the business.
EFFECTIVE SALES VIDEOS
We all know you can’t simply pick up a camera, film your product, and post it to the Internet and expect exploding sales. In order to create Effective Sales Videos, take into consideration these 4 things that make a video go from average to awesome.
- Authenticity — Customers won’t fall for cookie-cutter advertisements that aren’t personal. Speak with your brand’s voice and build your script in a way that’s relatable to your targeted audience.
- Being Short and Concise — You can only spend so much time capturing your customer’s attention. Be concise when explaining your customer’s needs and products/services.
- Differentiating Yourself from the Competition — This is key for building a top-quality video experience. Don’t be afraid to give customers a look at your company’s culture and personality – it really goes a long way.
- Address Your Customers — There’s no better way to capture a customer’s attention than including them in your video. Testimonials are also easy to film, making them an effective strategy used in Sales Video Production. (There’s nothing better than having your customers do the job for you.)
TYPES OF SALES VIDEOS
Sales videos are an extremely effective form of advertising. Through engaging and well-written video content, improving your sales and conversion will be a cinch. Depending on your business objectives, there are many types of Sales Videos to pick from. When you work with Beverly Boy Productions, we’re confident that we can design a video that’s best fit for your business. With that said, let’s take a look at the different types of Sales Videos.
Promotional Video — Promo videos are used to tell your audience about your products and services. They can also be used to promote your business as a whole, as they’re often displayed in business exhibitions. Promo videos can be created using animation or live action footage.
Customer Testimonial — With testimonials, you don’t have to do the hard work. Past customers or current clients can serve as a way to bridge the gap between your brand and future customers.
Employee Testimonial — Similar to customer testimonials, employee testimonials can give your customers and upcoming employees a look at what your brand offers its team members. Customers can connect the faces and energy of your filmed employees to your brand. This is an easy way to build trust with them!
Pitch Video — A pitch is used to actively persuade someone to purchase your products or services. By identifying problems, addressing a community, and stating a solution, a pitch video can attract customers to your brand and what you have to offer them.
VIDEO CONTENT STRATEGY
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FORTUNE 500 BRANDS KNOW OUR VIDEO PRODUCTION IS TOP-NOTCH
OWN, FORBES AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
TRUSTED BY THESE WORLD CLASS BRANDS
OUR VIDEO PRODUCTION WORK
We believe in approaching every project as if we are crafting a true masterpiece. So take a moment, pop some popcorn, pour a glass of your favorite beverage, sit back, and enjoy the works of Team Beverly Boy!
CAMERA CREWS AND INDUSTRY PROJECTS
CAMERA GEAR
- Sony FX9, FS7, FX6, FX3
- Sony A7S Alpha 7S, A7R, A1
- Blackmagic Pocket Cinema 6k Pro
- Blackmagic URSA Mini Pro
- Canon C500mkii, C300mkiii
- ARRI ALEXA, ALEXA Mini, AMIRA
- RED Cinema, SCARLET, V-RAPTOR X, KOMODO-X
CAMERA CREW
- Director of photography (DP or DOP)
- 1st Assistant Camera (1st AC)
- 2nd Assistant Camera (2nd AC)
- Grip, Gaffer, Electric, Utility
- DIT, HMU, PA, Set Photographer
- Production Sound Mixer, Boom Operator
- Art Director, Prop master, Location Scout
- Producer, Production Coordinator
SCOPE OF WORK
- Explainer Videos
- Product Demos
- Customer Testimonias
- How-to Videos/Tutorials
- Company Culture Videos
- Sales Presentation Videos
- Animated Videos
- Event Videos
- Social Media Videos
- And more
FAQS
What types of sales videos do you produce?
We specialize in a wide range of sales video productions, including but not limited to explainer videos, product demos, customer testimonial videos, social media ads, and corporate sales presentations. Each type serves a specific purpose, from introducing your product to closing a sale.
Why are videos important for social media marketing?
Videos are crucial for social media marketing because they are engaging, entertaining, and provide a concise overview of products or services. They have become a staple in Internet marketing due to their ability to easily engage audiences and build brand communities.
How can sales video production increase sales?
Sales video production can increase sales by effectively engaging the target audience, showcasing the brand’s personality, and clearly communicating the product’s benefits and features. Videos can also include customer testimonials, which serve as a powerful tool to bridge the gap between potential customers and the brand.
What makes an effective sales video?
An effective sales video should be authentic, short, concise, differentiate from the competition, and directly address the customers. Including customer testimonials can also enhance the effectiveness of a sales video.
Can Beverly Boy Productions help if I have no experience in video marketing?
Yes, Beverly Boy Productions is equipped to assist clients regardless of their experience level in video marketing. We provide guidance and expertise to ensure your sales videos effectively communicate your brand’s message and meet your business objectives.
Are sales videos only suitable for certain types of businesses?
No, sales videos are versatile and can be utilized by any business looking to engage their target audience, showcase their products or services, and increase sales. The type of sales video used can be tailored to fit the specific needs and objectives of any business.
How long does it take to produce a sales video?
The production time for a sales video can vary depending on the complexity of the project, the type of video, and the specific requirements of the client. Team Beverly Boy will work closely with you to set realistic timelines and ensure the timely delivery of your sales video.
How much does a sales video cost?
Costs can vary widely based on the video’s length, complexity, and specific requirements such as animation or special effects. We provide customized quotes based on your project’s specifics to ensure you get the best value for your needs. Please contact us for a detailed quote.
Can you help with the script and storyboard?
Absolutely! Our team includes experienced scriptwriters and storyboard artists who can help bring your vision to life. We work closely with you to understand your message and audience, ensuring the final script and storyboard align with your goals.
Do we need to provide our own actors or locations?
We offer full-service video production, including casting actors and scouting locations as part of our services. However, if you prefer to use your own team or a specific location, we’re flexible and can accommodate your needs.
How do you ensure the video will appeal to our target audience?
Our process begins with a deep dive into understanding your brand, product, and target audience. We conduct market research and collaborate with you to craft a message that resonates with your audience and aligns with your marketing goals.
What if we need changes to the final video?
We aim for your complete satisfaction and typically include a set number of revisions in our projects. This allows for any necessary adjustments after reviewing the final video. We clearly outline the revision process and what it entails in our initial agreement.
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