Video Production for the Retirement Community Industry in Memphis
The retirement community industry generates over $75 billion and hires in over 1,000,000 personnel. The retirement communities’ market is expected to grow as a result of the aging population, emerging markets growth, changes in social patterns, life expectancy and health insurance reforms. So, in order to ensure that your nursing home remains ahead of the 50,000+ nursing homes across the U.S, an effective marketing campaign is key. Video Production for the Retirement Community Industry in Memphis is a good way to start building a superb marketing campaign for your retirement home. We also retirement homes in nearby cities like Arlington, Atoka, Bartlett, Braden, and Brighton.
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At Beverly Boy Productions, our team of professionals work hand in hand with Memphis retirement homes to create influential promotional videos for an effective marketing strategy for retirement communities. We offer services such as expert interview videos, resident interview video tours, and case study videos. Through video production, retirement homes are able to share engaging content that captures the attention of their audience who are potential residents. At the same time, it gives your current residents room to feel proud of being part of your retirement home.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community enables your retirement home to reach its marketing goals by engaging prospective residents. Promotional Video Production for the Retirement Community Industry in Memphis, is a more successful way of engaging your audience, and increasing conversions as well as help in showcasing your unique community.
We create promotional videos for retirement communities that are brief, informative and captivating. Promotional videos can be used as television commercials, but most brands circulate their promotional videos across various online platforms like business websites, TV commercials, social media pages, and email campaigns. It is important to take account of which social media platform your audience spends most of their time. The average internet user spends nearly two and a half hours on social media. So, sharing promotional videos on your social media page shares the story of who you really are and what you stand for, to a larger audience. Our video services are also available in surrounding counties like Tipton County, Fayette County, Marshall County (Mississippi), and DeSoto County (Mississippi).
Marketing Videos for the Retirement Community Industry
With over 82% of the internet consisting of video content and live streaming, Video Production for the Retirement Community Industry in Memphis is bound to increase the number of people that know about your retirement home.
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Video marketing can help portray your retirement home, not as a business, but as a continuing care community, a nursing home, a village, and most importantly as a home away from home. It is also a great way to help families find your business and gain their trust even before they interact with your retirement home customer care representative. Below are other benefits of video marketing:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
They say a picture tells a thousand words, imagine what a video can do for your retirement home, from capturing the home and its surrounding environment in all its glory to depicting the emotion that dominated your premises.
Families who are in search of a trusting community are most likely to visit a retirement community that uses Video Production for the Retirement Community Industry in Memphis. At Beverly Boy Productions, we can produce a professional marketing video that will assure future residents and reassure your current residents of your services, through the transparency depicted in the video about your retirement community.
This type of video content will also expound on the type of retirement community and senior living options which can be:
Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
Continuing care
Convalescent home
Convalescent hospital
Old folks’ home
Retirement facility
Training Videos for the Retirement Community Industry
Our team at Beverly Boy Productions also produces personalized training videos used to train new senior care professionals. Training in the retirement community industry is vital, because it is one of the base actions that will ensure your retirement home runs smoothly. Personalized training videos can be used over and over again by both new and old senior care professionals. Training videos also save the retirement home leaders time and money while eliminating the hustle that comes with traditional in-person training.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are easy to understand by senior care professionals, because they are visual and illustrative. They also excite the mind and encourage learning.
Training videos will help guide prospective senior care professionals on how to give proper care to seniors. Video Production for the Retirement Community Industry in Memphis guides genuinely interested prospective caregivers in choosing senior care facility options that they may be interested in. Some of the options include:
Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community
Interview Videos for the Retirement Community Industry
What is the first idea that comes to mind when you hear interview videos? I hope it is not a job application. Interview videos for the retirement community industry are a type of interview video that gives the audience an idea of what it would be like to be involved with your retirement home. Expert interview videos for retirement communities is one type of interview video that shares messages from retirement home leaders and senior care professionals. On the other hand, resident interviews are another variety of interview videos that share the experiences of your senior residents and their families. We are also available to service your video needs in 37501, 38018, 38103, 38107, or 38111.
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Both of these types of videos can build credibility for your senior care facility and increase trust and understanding with your prospective residents. They share insight from professional perspectives as well as a point of view that prospecting clients can relate to. Whether you’re interested in sharing your company’s leadership strategies or what your residents have to say about your business, interview Video Production for the Retirement Community Industry in Memphis is an exceptional way to help your retirement home stand out above the rest.
