Video Production for the Retirement Community Industry in Houston
The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. The need for senior services continues to grow as the number of the elderly rises too. With the anticipated post-COVID 19 economy rebound, retirement communities are expected to increase. An effective marketing campaign is essential for promotion of the company so as to outshine the competition in the industry. When it comes to advertising, Video Production for the Retirement Community Industry in Houston is considered the best service to acquire for the 50,000+ nursing homes across the U.S. Our video services are also accessible in nearby cities like Sugar Land, Spring, Katy, and Kingwood.
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An effective marketing strategy for retirement communities includes the creation of high-quality videos that show the retirement homes in a professional and honoring way. It allows you to invite potential residents to your company while retaining current ones. At Beverly Boy Productions, we work with Houston retirement homes to model powerful promotional videos, expert interview videos, and customer testimonials. Using creative and skillful video production methods, our team will help to tell visually appealing stories about your retirement homes to the world. Eventually, this will cause potential families to recognize your brand as a reliable option for their elderly members.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community through promotional videos gives you a way to attract and retain new residents. Promotional Video Production for the Retirement Community Industry in Houston can help you to show the meaningful work that you do in your caregiving homes. This will speak volumes to your target audience and they will likely pay a visit and hopefully become part of your residents in the retirement community.
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Promotional videos for retirement communities are useful when they are brief and captivating. TV adverts are used to market these videos but most brands distribute promotional videos across online platforms such as the business’ website, social media pages, and email campaigns. Anywhere you expect your target audience to utilize their time online, use it as an opportunity to market your services through engaging promo videos. The average internet user spends nearly two and a half hours on social media, and that amount of time will rise as the business world keeps on using social media to run marketing campaigns. A short but effective promotional video on your social media page is more appealing to your audience and could increase your online engagements, attract new residents, and efficiently showcase your business to the world. We also provide professional video services in nearby counties like Waller County, Montgomery County, Liberty County, and Chambers County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Houston is as crucial as any other Video Production for the Retirement Community Industry in Houston is a service that is available to any business in any industry. With over 82% of the internet consisting of video content, this is the best medium to promote direct marketing and boost brand engagement.
If you’re running a continuing care community, a nursing home, a village, or assisted living facilities, video marketing is an excellent way to help families find your business and attract them to become residents at your facility. Here are some of the many benefits of video marketing, they include:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers web visitors who love videos an easy way to get a feel of what kind of retirement home they are interested in. This allows audiences to imagine living in that home and receiving the quality care you are presenting to them.
Professional video Production for the Retirement Community Industry in Houston will help you produce promo videos that will guide families who are in search of a trusting community to bring in their aged family members to experience their retirement years in the company of caring staff and fellow residents in your facility. A professional and skilled firm like our team is needed to successfully produce a professional marketing video for your retirement community and to draw in new families as well as keep existing residents within your retirement community.
This type of video content will also help to offer counsel on the type of retirement community and senior living options available, which can include
Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
Continuing care
Convalescent home
Convalescent hospital
Old folks’ home
Retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is an important factor in keeping your business running. New senior care professionals may come to the facility and they would require training on how to do their jobs effectively. Creating personalized training videos for your company can get rid of issues that come with traditional in-person training. Training your staff in an economical and convenient way allows business owners and facilitators to save time and money while learning improves the outcomes for their senior care professionals.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are highly-visual, easy to remember, and they simplify the learning process of senior care professionals while ensuring continuous training is done to the company’s staff.
Use of training video Production for the Retirement Community Industry in Houston will help guide prospective senior care professionals to which type of senior care facility options that they may be willing to further their careers in, which include:
Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community
Interview Videos for the Retirement Community Industry
Interview videos for the retirement community industry include different types of videos. The first one is Expert interview videos for retirement communities. These are videos that share the attitude of your caregivers and staff members in the retirement community. The second one is customer interview videos that explore the lives you’ve touched and share resident experiences with potential residents and families that are looking for a retirement home. We also provide video services in 77001, 77005, 77009, 77013, or 77007.
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Both of these types of videos feature the image of your company and can increase trust in your prospective residents. They share insight from a professional point of view as well as from those who are living fulfilled in their golden years. Depending on whether you’re interested in sharing your company’s workforce or what your residents have to say about your business, interview Video Production for the Retirement Community Industry in Houston is a fruitful way to help your senior care facility excel above other companies in the retirement community industry.
