How to Make the Best Promotional Marketing Videos Ever
You know that you need to promote your business online and you realize that promotional marketing videos are the key to effective marketing and advertising. There’s no doubt that the more than 500 million hours of YouTube watched each day is a staggering figure, and you’ve got complete understanding of the need to take part in the upwards of 1 hour or more of daily Facebook videos consumed by up to 45% of the market. But, do you know how to make the best promotional marketing videos your audience has ever seen so that you can stand out in all of the noise?
Get a marketing video quote here!
At Beverly Boy Productions, we specialize in the production of marketing videos and promos for business owners. If creating your own video from scratch sounds like something beyond your means, give us a call! We’ll put our two decades of experience to work in creating promotional marketing videos that will engage your audience and increase conversions for your brand!
These short, engaging videos are powerfully effective. They deliver the story of your product or service in such a way that prospective consumers can’t help but to listen. But what does it truly take to produce a promotional video for your brand?
In this step by step guide, we outline the key elements of a great promotional video and what it takes to produce the best promotional marketing videos–ever!
Step 1: Know Your Target Audience
We don’t mean just knowing that you’re targeting moms or that your targeting adult men, we mean, defining the most important elements of your target audience and what it is that they need. What problem does your target audience struggle with? You absolutely must have a strong understanding of your target audience’s needs in order to target your promotional marketing videos to those specific needs. This is marketing personalization in the beginning stages!
The Big Questions
How can you get to know your target audience? Through crafted buyer personas. A buyer persona represents the idealistic representation of your audience in character. Who is your target customer? What do they do for a living? How old are they? What problems do they struggle with and why? How can your products or services help them?
Create buyer personas for each of your target audience members. This is how you can come to better understand the various personalities and needs of your audience members. By developing a strong understanding of the individual needs, troubles, and struggles that your target audience members are dealing with, you can craft content that will directly target them. This is how you will make the audience feel connected when they see your video.
Step 2: Prepare Your Video Script
Now that you know who you’re targeting with your promotional marketing videos, you can begin to prepare the script. This is where you’re define the who, what, where and why of your content. The who is your target audience. Now, think of what you’re offering and why. This is where you’ll help the audience to understand the importance of your products or services in solving their problems–and how.
Three Point Plan
From the beginning, your script should immediately tell the audience what problem you’re aiming to solve for them. The next part of your script should lead into how your products or services will solve their problem. Then, in the end, you’ll discuss why it’s important for the viewer to choose your products or services over any competition that they may already be familiar with. This is your final chance to grab their attention.
Step 3: Clean It Up a Bit
Once you’ve outlined your script, the next step in creating the absolute best promotional marketing videos is to clean up the script so that there are no filler words or fluff. The longer your video, the greater the chances are that you will lose audience members. You don’t want that to happen! You want to engage them and keep them engaged for the duration of the video.
Short, Sweet, and to the Point
Keeping your message short, and to the point, will help you keep your audience around for the entire duration of the video. Test your script out, by reading it as you would when narrating your video. If you find that the timing is too long, take steps to reduce the content down a bit. An average of about 140-160 words per minute is ideal.
Most promotional marketing videos are between 1 and 2 minutes in total length. Therefore, your script should be somewhere between about 150 and 300 words. Think about how you will visually tell your story so that the words are just an added element to the content.
Step 4: Hire a Professional Production Company
To finish producing the best promotional marketing videos for your business, consider hiring a professional production company to deliver the visual aspects of your story to your audience.
Professionals like Beverly Boy Productions can help you achieve success with your promotional videos by delivering powerfully engaging stories that show the unique elements of your business to your audience.
Team Up with Team Beverly Boy
Want to learn more about producing the best promotional marketing videos? Give Beverly Boy Productions a call at 888-462-7808 for more information!